Get ready to hear from professionals from across the United States who are joining us in order to help each of our FBBI attendees streamline their marketing programs with innovative and proven techniques. You'll learn about different types of marketing, how to define your customer base and what you can do to appeal to different market segments.
Scheduled Presenters Include:
Berkley Young, Young Strategies, Inc.
Pattie Crow, bedandbreakfast.com
Sandy Soule, bedandbreakfast.com
Mary Hughes, Inns Magazine
Jeff Logan, InsideOut Solutions, Inc.
Rick Wolf & Peter Scherman, The BNB Team
Following are a just a few of the topics that you won't want to miss.
"Develop a Signature B&B"
"Web Sites that Work"
"Empty Beds = Empty Wallets: Pump Up Your Sales"
"Reviews: Use It or Lose It!"
"A 'How To Guide' on Conducting Research on YOUR Customers"
"The Power of PR. How to make the most of the Media"
"Packaging Primer: From Proposals, to Weddings and Anniversaries"
"Make the most of your page on the FBBI Web Site"
"Inn Branding, Market Position and the I Guest"
Pre-Conference Special Presentations:
Sunday, September 21, 2008