Use Earth Day as a special event/package opportunity. One of the things that makes B&B Inns so interesting and unique is that each one is truly a recycled house -- a home that has a new purpose. And with many of you focusing on green efforts, Earth Day, April 22nd, is the perfect time to come up with something creative to promote. Here are a few ideas:

• Give each guest a small tree to plant on the grounds

• Send each guest home with a tree to plant at home

• Create fabric shopping bags with your Inn logo as a take-away gift for guests

• If you're into the green movement teach a green class at your Inn for guests and locals (i.e. teach them how to compost, have a guest speaker from the Sierra Club, etc.)

• Get involved in a local Earth Day event or activity in your community and allow guests to participate

  Just be certain that if you do a special earth day promotion you send a brief to your local media and/or visitors information center, so they can promote it, as well.