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Blueline Equipment Co. Introductory DVD
 OVERVIEW
Blue Line Equipment Company is a leading developer
and manufacturer of truck-mounted carpet cleaning equipment. Due to the
complex nature of the equipment they produce, education and training
are critical components of the sales process and ongoing customer
relationship.
In a review of post-sale activity with customers, Blue Line identified
a number of occurrences of component failures unusually early in the
product life cycle. Sensitive to the fact that their products represent
a substantial business investment for their customers, Blue Line wanted
to be proactive about helping customers limit costly downtime and
repairs so they dug deeper. Further investigation determined that
many customers were not following important operation and maintenance
procedures.
Blue Line was using an introductory sales video to familiarize
customers with the product, but it didn't include enough detailed
information about key features, functions, and more importantly,
ongoing maintenance requirements for their core products. They turned
to Infographics to aide in the design and development of a more
comprehensive multi-media sales, marketing and training tool to help
address the problem. |
Client Objectives
- Develop a new, more engaging marketing tool that introduces
potential customers to key products and accessories in Blue Line's
offering
- Function as both a sales and training tool - covering a broad base of audience informational needs
- Describe general features and functions representing the core products in Blue Line's product offering
- Demonstrate
essential operation and maintenance functions and stress the
importance of ongoing service and maintenance activities to maintain
productivity and extend product life
- Deliver in a format
suitable for a variety of applications including sales, introductory
training, web deployment, trade shows and possibly other venues
- Wherever possible, leverage their existing investment in CAD data, product photos, training information and video assets
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infographics� Solution
After a thorough assessment of existing assets, we outlined a development plan to integrate those elements with new video, animation and graphics to convey all of the key messages. Then we spent two days shooting new footage of key product operation and maintenance activities, as well as footage or product being manufactured in their factory. Using a combination all of these elements, Infographics was able to create a multi-media DVD to address all of BlueLine's communication objectives. The DVD is user controlled and contains five "chapters" covering key areas of information including introductory company information, product controls, operation, maintenance and accessories. Users can select from any of the five chapters or use a "play-all" function to review all five in sequence. The combination of media effectively conveys key information and helps to keep users engaged. A voice-over track provides explanation and seamlessly integrates transitions from one medium to the next.  Services Included:- Project planning and budgeting
- Information organization and sequencing
- Script development and editing
- Video development, pre- and post-production
- Audio production, integration and editing
- Animation and graphic development
- DVD programming and authoring
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Results
- Internal and external response to the new training tool has been overwhelmingly positive - dealers and distributors are using the DVD as a tool for nearly all new sales opportunities
- By leveraging CAD data and existing product images for portions of the DVD, Blue Line was able to develop a new, more effective training tool for a fraction of the cost of creating an all-new video tutorial
- The multi-media format makes it easy for Blue Line to use the DVD for numerous applications, including contractor training, web deployment, consumer instruction, and incorporating into exhibits at national and international tradeshows
- Future revisions and additional information can easily be added to the DVD without major content modifications
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About infographics�
The company specializes in developing technical and instructional information utilizing illustrations, animations, and graphics customized for the end-user. Their products include assembly and installation instructions, use and care manuals, training presentations, multimedia DVDs, icons, advertisements, and more.
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Jim Kughler
President/Partner
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Rob Eddy
Vice President/Partner
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infographics� is a registered trademark of Hopps Communications, Inc.
� 2009 infographics�, a division of Hopps Communications, Inc.
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