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Case Study #06-IG-001: U.S. Stamp & Sign
September 2008
CLIK!™ Stamp Icon Development

CLIK!
OVERVIEW
U.S. Stamp & Sign develops and manufactures professional tools to maximize everyday communication. Their commitment to quality, innovation, and customer service has made them America's largest stamp and sign manufacturer.

Their product development team was in the process of creating a unique new line of pre-inked marking devices for office and commercial use - now known as CLIK!™ Stamp. They turned to Infographics to aide in the design of the icons that would be incorporated into the new line of finished stamp devices.


Client Objectivespast due icon
  • Create icons and artwork to be integrated into the new stamp designs
  • Address copy and typography for a clean and consistent look
  • Icons must clearly communicate the intended message

infographics� Solution
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  • Develop icons with a family appearance
  • Impart a sense of style - even fun in the design - so that icons (which tend to be utilitarian) can take on their own personality
  • Differentiate from competition - make it easy to immediately identify CLIK! Stamp impressions from competitors

Results
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  • CLIK! Stamp was one of the most successful product launches in recent history for US Stamp
  • The unique look and function of CLIK! Stamp allowed USS to gain new product placement opportunities with key retail customers

About infographics�
The company specializes in developing technical and instructional information utilizing illustrations, animations, and graphics customized for the end-user. Their products include assembly and installation instructions, use and care manuals, training presentations, multimedia DVDs, icons, advertisements, and more.
Jim Kughler
President/Partner
Rob Eddy
Vice President/Partner
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