| Overview
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 GeoDeck, a leading manufacturer of composite decking materials, had been using a live-action training video to educate installers on proper techniques and processes for product installation. The addition of new components to their product offering and some new installation techniques outdated the original video. Re-creating a live-action video would not be a cost effective, long-term solution to staying current with new products and technological developments. Having previously worked with Infographics to develop and enhance their printed installation guide, GeoDeck recognized the incremental value we added to their content and came to us for a solution.
Infographics recommended creating a new educational and training tool
that would combine existing video footage, images from the most recent
installation guide, and new animation spots to supplement the existing
video and installation guide. This tool would be available to the
customer on a DVD included with GeoDeck products. GeoDeck was confident
this solution would offer even more value to their customers while
providing the needed flexibility to keep this information current in an
efficient and cost effective manner.
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| Client Objectives
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- Develop a new training tool that incorporates new components and installation techniques
- Improve and enhance understanding and comprehension of installation processes
- Leverage existing investment in training video
- Reduce installation problems, callbacks, and consumer support requirements needed
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| Infographics Solution |
- Using the newly developed installation instructions, Infographics scripted and recorded a voiceover track to explain the entire installation process.
- Developed a multi-media DVD explaining the entire installation process by combining existing illustrations and video footage with new animated sequences.
- To enhance customer usability, the DVD was divided into sections to enable users to review a particular sequence or choose to watch the entire 20-minute tutorial.
- Infographics formatted the DVD to run in a loop for use at trade-show and kiosk demonstrations.
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| Results
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- Internal and external response to the new training tool has been overwhelmingly positive.
- By leveraging materials developed for the new printed installation guide and utilizing existing video, GeoDeck now has a more effective training tool for a fraction of the cost of creating an all-new video tutorial.
- The multi-media format makes it easy for GeoDeck to use the DVD for numerous applications, including contractor training, web deployment, consumer instruction, and incorporating into exhibits at national and international tradeshows.
- Updates can easily be made to the DVD without major content modifications.
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About Infographics�
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We are specialists in communicating product, technical and instructional information specifically designed for the end-user using illustration, animation, graphics and other visual means. The company provides communications solutions for such consumer brands as AquaGlass, DIY Network, In-Sink-Erator, Maytag, Oxo, Rubbermaid, Sea Ray and Viking Range Corporation.
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| Contact Us |
Jim Kughler
President - GM
Rob Eddy
Vice President
865.588.9888
�2008 Infographics�
A division of Hopps Communications, Inc.
119 Westfield Drive, Knoxville, TN 37919
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