Infographics® Case Study Series
#07-VRC-001: Viking Range Corporation
Viking Product Planning & Design Guide
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VOL. 2 NO. 4
May 2008
Overview
Viking Range Corporation (VRC) is an industry leader in the production of commercial quality appliances for professional chefs and serious home cooks. VRC's dealers and designers needed a comprehensive reference tool that would include product information, schematic drawings, specifications and dimensions for the entire line of VRC appliances.
Client Objectives
  • Develop an easy-to-use and comprehensive reference tool for all VRC appliances to centralize product information and specifications for dealers and the design community.
  • Make it easy to locate and use key product specifications and information.
  • Encourage design integrity by making it easy to design a complete Viking kitchen.
  • This tool must be flexible and easy to keep current.
Infographics® Solution
  • Viking Intro PageInfographics led a team that established parameters for format and design for each of Viking's main product categories.
  • Working with various departments within Viking, Infographics researched, collected, and compiled  content to ensure the guide would include accurate and comprehensive product and application information that designers and distributors could rely on.
  • These documents were formatted for print-production and publication to the reference library on Viking's website where they are continually updated with the latest product information and specifications.
  • Revision dates on each document enable users to easily track and print the newest product information and specifications from the online library at any time.
Results
  • The new Viking Product Planning & Design Guide received overwhelmingly positive response from the dealer and design communities and is now the primary reference tool for specifying and design with VRC appliances. 
  • The finished documents (totaling more than 300 pages) are sufficiently inclusive to be used as the specification sheets for each product.
  • The documents are continually updated and available through VRC's online reference library.
Quick Links

Viking Product Planning & Design Guide
The online component of the Planning and Design Guide on VikingRange.com.

Viking Sample

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About Infographics®
We are specialists in communicating product, technical and instructional information specifically designed for the end-user using illustration, animation, graphics and other visual means. The company provides communications solutions for such consumer brands as AquaGlass, DIY Network, In-Sink-Erator, Maytag, Oxo, Rubbermaid, Sea Ray and Viking Range Corporation.
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President - GM

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Vice President

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