Overview
DIY Network had been utilizing a variety of internal and external resources to develop their popular animated "FYI" spots for on-air promotional and sponsorship opportunities. They needed a single resource to manage internal and external suppliers and to develop more than 50 "FYI" spots required for 2006. They enlisted Infographics - who had been the source for managing the development of the "FYI" content from original tip ideas to final animation - to take ownership of the entire development process.

Client Objectives

• Utilize one external resource to take ownership of and manage the development of all the spots required for the 2006 season.
• Minimize touch-points and time requirements for DIY staff to manage/approve the development of the spots.
• Streamline development process and if possible, shorten development time.
• Maintain the established, high-degree of freshness and variety in the design and presentation of the spots.
  

Infographics held cross-functional team meetings to establish and map a process to use multiple resources to produce the spots and provide them to DIY Network in a digital, ready for air form.

• The team developed the "FYI" spots in batches of 10 - working through the various internal and external suppliers to provide script development, storyboard, voiceover, animation, music development and post-production services.
• By using a variety of resources, the Infographics' team was able to keep the spots fresh and lively while delivering a steady stream of finished product.

Results

Infographics offers visual solutions to clearly communicate how-to messages for a wide range of consumer and business product manufacturers. The company provides communications solutions for such consumer brands as AquaGlass, DIY Network, In-Sink-Erator, Maytag, Rubbermaid, Sea Ray and Viking Range Corporation.

 

�2007 Infographics� - A division of Hopps Communications, Inc

119 Westfield Drive, Knoxville, TN 37919 - 865.588.9888
www.infographicsdesign.com