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August 2011

 



Mark Your Calendars!  


Grantmakers for Education 15th Annual Conference 

  

Opportunity Green Business Conference 

 

Employee Communications, PR and Social Media Summit 


Idealware Software
Tip of the Month   


With all the social media sites out there, is Google+ adding to the confusion or making online communications easier? 
Is Google+ the new Facebook and should you be using it?

 


Communications News You Can Use is Hershey Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.

 

Click here to see other issues of this newsletter.

We welcome your ideas, contributions and feedback
here.

 
    

Finding the Common Ground 

        

By R. Christine Hershey  

 

The recent debt ceiling debate is a brilliant example of targeted communications and using messages to great effect. It's just unfortunate that in this case - the effect is to polarize.   


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Beyond Reports   

 


By Anne Whatley


Cause Communications is a strong believer in evaluation. Metrics help make incremental progress more visible and work that sometimes feels intangible more understandable.  Assessment findings also showcase impact, providing useful insights into ideas for tweaks to a program in a next iteration and powerful evidence that what you are doing is working. But too often evaluation reports become doorstops or paperweights.  

 

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Los Angeles: Blazing Trails for Place-Based Initiatives

 

By Jan Kern


Neighborhoods and communities across the country are getting familiar with a new kind of civic engagement and philanthropic approach: place-based initiatives. Simply put, these efforts focus on making improvements in specific communities. They target the needs in the neighborhoods and develop comprehensive plans with community residents to address critical areas such as housing, education and jobs.  

 

Los Angeles is no stranger to place-based work...

 

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  And the award goes to ... Arts for All!

 

Congratulations to our client, Arts for All, who has been

awarded the 2011 Arts Education Award by the nation's leading arts advocacy organization, Americans for the Arts (AFTA). Honored for their dynamic, countywide collaboration to restore standards-based arts education into the public school core curriculum, this win is even more remarkable given California's budget crisis.


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Hershey Cause 310.656.1001                             
www.hersheycause.com