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April 2011
In This Issue
The Magic of Simplicity

Collective Impact: Widening Audiences, Widening Impact

Single Actions Live Forever In Today's Instant News Cycle 
  

Mark Your Calendars!

PRSA 2011 Digital Impact Conference, "Building Knowledge, Skills and Value for the New Decade"

 

2011 Net Impact Conference

   

Media Roundup   

 

109 Ways to Make Your Business Irresistible to the Media


7 Common Pitfalls of PR Campaigns

   

Idealware Software
Tip of the Month  

Without an effective system to track donors and other constituents, you can spend too much time just trying to figure out who to contact and miss out on many fundraising opportunities. Most organizations have some kind of constituent database, but is it the right one? How to Decide Whether You Need a New Donor Management System.

 

Communications News You Can Use is Hershey|Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.


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  The Magic of Simplicity

 

 

By Dawn Michelle Wilson

I recently read about the design for a new tower called the Hydra Tower. This skyscraper would harness lightning and use it to smash molecules of water into hydrogen and oxygen, thereby creating hydrogen energy. The allure of this idea is of course that a natural resource is being used and re-purposed without creating any waste and without depleting the earth. The downside of the idea is that it might not be entirely practical - who wants to be inside that tower when it is struck by lightning? And, where, besides the tropics, could this kind of building be constructed?

 

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Collective Impact: Widening Audiences, Widening Impact

 

By R. Christine Hershey

Lately, a buzz concept in social change has emerged.  It's called "collective impact." The idea is as simple and as logical as it sounds - organizations across different sectors can partner and have a larger, more profound impact than one organization working by itself.

  
Collective impact projects like Strive Together in Kentucky and Cincinnati have shown tremendous promise, increasing students' school success despite daunting budget cuts. Corporations are also jumping on the bandwagon. Mars is working across sectors with NGOs, local governments and direct competitors to improve the lives of their cocoa farmers in the Ivory Coast.  


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Single Actions Live Forever In Today's Instant News Cycle  

 

By Kirsty Burkhart


Did you catch the whirlwind NPR scandal earlier this month? The furor over fundraiser Ron Schiller's comments and actions, taped surreptitiously and posted to YouTube by James O'Keefe, offers several lessons for those of us engaged in causes and communications.

 

How fast is too fast?

In the age of the Internet, many of us feel pressured to move and react instantly. Reputations are made and broken in the fraction of time it takes to hit "send" or "submit." 

 

 

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