January 2011 In This Issue Taking Conversations Beyond the Blame Game Nonprofits: Resolve to communicate better in 30 minutes or less. (For free.) Investing in the Early Years: Our newest clients are making game-changing impact!   Upcoming events! Hershey|Cause is participating in some great events in the coming months and  would like to share the information with you. Learn more about upcoming events. >>>   Making News Click to check out the article by Hershey|Cause's client, Diversity in Philanthropy Project, in this issue of The Foundation Review. Moving Diversity Up the Agenda: Lessons and Next Steps From the Diversity in Philanthropy Project! The article profiles The Diversity in Philanthropy Project's (DPP) achievements and challenges in analyzing diversity within the philanthropic sector. Idealware Software Tip of the Month   Are your online communications working? Are you effectively reaching your target audiences? How can you tell? To help you track your efforts to see if they are worthwhile, see Measuring the Effectiveness of Your Online Communications.   Communications News You Can Use is Hershey|Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations. Click here to see other issues of this newsletter. We welcome your ideas, contributions and feedback here.      Taking Conversations Beyond    the Blame Game By Dawn Michelle Wilson The tragedy in Tucson spawned political posturing and a blame game that frankly left me baffled. It wasn't long before people were blaming the democrats, or the republicans, or the Tea Party, or anyone else on "the other side of the fence." (Which side that is seems to matter little.) No one is really in a position to say if any good can come out of a tragedy so fresh. I do think, however, that something good has already come out of the senseless banter that followed: It seems like a lot more people are talking about civil discourse. Read More>>>        Nonprofits: Resolve to communicate better     in 30 minutes or less. (For free.) By Anne Whatley It's a new decade and the economy still is slowly recovering. We all have to do more for less, but when it comes to communications, it doesn't mean you can do nothing. Unless, of course, you want people to forget about you. Resolve to ramp things up a bit. All it takes is a bit of time. Here are a few suggestions. Read More>>>     Investing in the Early Years:   Our newest clients are making game-changing impact! We are proud to announce that Hershey|Cause has been selected to help further the social impact of two great organizations that are investing in young children: First 5 Riverside and LA Partnership for Early Childhood Investment! Read More>>>  Keep the conversation going!   Hershey|Cause 310.656.1001                              www.hersheycause.com