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November 2010
In This Issue
Is Pink the New Black?

Communication Matters: Use Your Words Carefully!

Healthy Competition

We've Moved!


Communications News You Can Use is Hershey|Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.

We welcome your ideas, contributions and feedback here.


Making News!
Cause Communications' work is featured in The Foundation Review, Assessing Nonprofits' Communications Effectiveness! Click to check out our article in the new issue of The Foundation Review. The article profiles the research on shared communications characteristics that the most successful nonprofits had in common. Find out more and take a self-assessment at www.Communications
Effectiveness.org.

Idealware Software
Tip of the Month

Are you online communications working? Are you effectively reaching your target audiences? How can you tell? To help you track you efforts to see if they are worthwhile, see Measuring the Effectiveness of Your Online Communications.


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By Dawn Michelle Wilson

October was breast cancer awareness month and with it came an invasion of pink products like we've never seen before. Now as I sit on my couch and watch my favorite NFL football team shed its pink cleats and matching wristbands, I can't help but ask, what is the real ROI in corporate social responsibility?

Does all that pink keep businesses in the black? The short answer is yes if it is done right. That means integrating social responsibility into your business strategy and brand. The results can be two fold.

You get a return on your investment and a return on your involvement. Read More>>>
By R. Christine Hershey

Whether the daily onslaught of negative political ads, the months long BP missteps or the tragic spate of GLBT suicides spurred by bullying, the headlines are all about communications.

Everything we say, write or display can have tremendous impact - positive or not.

What is your organization communicating? Are you adding to the din or are your messages rising above? Does your "brand personality" bring people together or does it divide -- or marginalize -- various audiences?

There are some effective - positive - campaigns currently running. Read More>>>
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By Anne Whatley

Cause Communications recently partnered with the Academies for Social Entrepreneurship to bring their amazing Social Venture training and competition to our hometown, Los Angeles. The free two-month training and mentoring program for innovative nonprofits that create social change helps each organization develop a business plan to generate revenue beyond donations and grants. Through the program, they learn how to develop a sustainable mission-based business.

These competitions are popping up all over the country and are inspiring! If you are interested, there are lots of ways to get involved. There are coaches, mentors, judges as well as participants. For a great first-hand account of the value in participating, read Diary of a Social Venture Start-Up: Business Competitions in Good Magazine.

Read More>>>
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That's right, our offices have moved. Staying true to our Los Angeles roots and our commitment to be a socially responsible B Corporation business, we are now in a LEED Certified building designed by Gensler. We are excited to share our great new green office space so please stop by and visit us! Check out our new digs>>>

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