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May 2010
In This Issue
Hot Topic: Census 2010: Ethnicity Counts

Breaking Records: Honoring Women in Business

Cause Communications: Connecting and Convening



Communications News You Can Use is Hershey|Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.

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What An Honor...

It is our pleasure to announce that Chris Hershey has won the 2010 Communitas Award for Leadership in Community Service and Corporate Social Responsibility. What is Communitas?

First 5 LA's Ready. Set. Grow! Family Guide won The Healthcare Public Relations and Marketing Association (HPRMA) of Southern California's Golden Advocate Award 2010. Download the Family Guide.

And our heartfelt congratulations go out to our friends at The Wooden Floor, winner of YouTube nonprofit video contest. Watch the video.

Idealware Software
Tip of the Month:
Spreading the Word with Google Ads

Want to reach out to people who are looking for information about your cause? Google Ads are affordable for most nonprofits, and even free for some. You create a short text ad, choose the keywords and geographic area you'd like to reach, and Google posts your ad next to searches for them. Learn more...


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topic

The 2010 census - and its "10 questions in 10 minutes" questionnaire - inspired serious questions of its own among our nation's many ethnic and racial groups. Facing a short list of race and ethnicity boxes to check, along with four separate write-in areas, the communities that don't fit neatly into one category sought to establish and promote a way to represent the full strength of their populations.

Leaders in the Arab-American community discouraged their peers from self-identifying as "white," which is how the census has traditionally designated people of European, Middle Eastern or North African descent. Instead, they advocated checking the box for "some other race" and writing in "Arab." Caribbean-Americans not from Puerto Rico or Cuba also promoted the write-in area as a way to identify ethnicity and potentially to increase the federal dollars allocated to their community significantly.

The issue of self-identification is amplified for indigenous migrant communities like the Zapotecos, Mixtecos or Triquis. Members of these indigenous groups from Mexico have immigrated to the United States but remain profoundly isolated due to language and cultural barriers, marginalization, poverty and a deep-seated mistrust of government and labor unions. Read more...

As a woman-owned business, Hershey|Cause is proud to support and promote other businesses run by powerful, inspiring women. The Los Angeles Chapter of the National Association of Women Business Owners (NAWBO-LA) propels women entrepreneurs into economic, social and political spheres of power. Chris Hershey, our president, serves on NAWBO-LA's board, and we recently helped promote its premier annual event.

The sold-out 24th Annual Leadership and Legacy Awards Luncheon drew more than 1,000 women business owners, community leaders, media, dignitaries and celebrities together to recognize women-owned business in Los Angeles. The luncheon honored seven top-achieving Los Angeles entrepreneurs and business leaders who have established a legacy of entrepreneurial excellence and made significant contributions to the community:

  • Lizanne Falsetto, CEO/President, thinkproducts
  • Peter Griffith, Vice Chair and Managing Partner, Ernst & Young, LLP
  • Maelia Macin, Vice President/General Manager, Univision Communications, Inc.
  • Caroline W. Nahas, Managing Director of Southern California/Senior Client Partner, CEO and Board Services for Korn/Ferry International
  • Synthia SAINT JAMES, Artist/Author, Atelier SAINT JAMES
  • Paula Schneider, Former President, Speedo, Calvin Klein Swimwear, Warnaco Swimwear Group
  • Kalika Yap, CEO & Founder, Citrus Studios, Inc.
Read more...

Download the NAWBO-LA pocket card here.
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It is our great pleasure to announce that Jan Kern has joined the team at Cause Communications, lending her valued experience and insights to our mission of Communications for Good. As Senior Adviser on connecting and convening, Jan's role will continue to build upon the best practices tools and trainings that Cause has provided to the nonprofit sector over the last decade.

Many nonprofits and foundations are only beginning to realize the crucial role strategic communications plays in the formation of relationships, positions and funding streams. It is in the earliest stages, however, that an initiative's success is mapped. Read more...
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