| Communications News You Can Use is Hershey|Cause's bi-monthly e-newsletter bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.
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Doing Well by Doing Good
President and Founder R. Christine Hershey recently shared her insights on running a business that serves the greater good on KFWB's 2Minutes&More. Listen to the segment.
That same week, Chris was selected as the Women in Business Champion of the Year by the United States Small Business Administration's Los Angeles District. Congratulations, Chris!
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Using RSS to Bring Information To You
The Internet allows you to keep up with the headlines, policies, trends, and tools that interest you, and keep informed about what people are saying about your organization online. RSS tools like Google Reader, Bloglines, or FeedDemon can help organize and update this information automatically. Learn more...
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Hershey|Cause
Cause Communications
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Forbes recently released a list of the 10 most trusted celebrities, and it couldn't have been more perfectly timed. Between the shocking disintegration of Tiger Woods' carefully curated image (to say nothing of all those endorsement contracts) and the questionable finances of Wyclef Jean's Yéle Haiti foundation, communications professionals are starting to wonder: are famous spokespeople more trouble than they're worth?
It's a question worth asking, but it's not a new debate. Athletes have alternately dismissed and embraced the "role model" label for decades, and celebrities are often as famous for their personal drama as they are for their performances on screen or stage.
The truth is, in this era of public access and lightning-fast information, celebrities don't necessarily have to be outrageous to disappoint; they can do it by merely being human.
Read more... |
We share our communications secrets all the time, and some are more elusive than others. For instance, the secret of a successful media pitch? Find a great angle for your story. This might not be a secret, exactly, but it's also not as simple as it sounds.
The best pitches are those that hand the reporter a fully packaged story that is timely, relevant and interesting. A great story is about actual news, with both a compelling hook and the weight of real significance. Ideally you'll also have experts' opinions or solid statistics backing it up. It can be complex and delicate work putting this package together, but you get the results you want. Read more... |
Can you believe it's been 10 years? Neither can we!
Over the last decade, Cause Communications has provided communications best practice education, research and resources to more than 12,000 nonprofits and foundations, including more than 300 hours of free trainings and webinars, numerous online tools, and three publications that have been translated into 10 languages and distributed in all 50 states and 25 countries on six continents.
Learn more about where Cause has been and where we're going in our 10-Year Accomplishment Report.
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Hershey|Cause
310.656.1001
www.hersheycause.com
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