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March 2009
In This Issue
Hot Topic: Recession-Proof Communications

What's In a Name?

Keep It Simple: Plain English From The Common Craft Show



Communications News You Can Use is Hershey|Cause's bi-monthly eblast bringing you the latest in communications best practices for corporations, foundations and nonprofit organizations.

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topic

Icont-hot  Hot Topic
   Recession-Proof Communications

With the current economic climate, we have received a number of questions from businesses and nonprofits concerned about maintaining their marketing and communications programs with limited dollars and an increased need for brand awareness. This is the counsel we give our clients:
 
Savvy communications combined with a solid perspective and plain old common sense can help your organization weather the economic storm and come out on the other side with strategy intact and minimal losses. Now is a good time to focus and simplify...

Read our 8 Recession-Proof Tips for Communications

name
   
     
  What's In a Name?


A name change or even a simple evolution of your identity should be a carefully thought-out process. The development of a new name requires in-depth research to determine how it can best reflect the ultimate goals of the organization, its place in the field and the mandatories the new identity must possess.

Recently, the Los Angeles Community Design Center (LACDC), a leader in sustainable and financially viable affordable housing, approached us with an eye to its historical evolution and future growth - and requested our help in changing its name. The new name needed to incorporate the various aspects of the organization's work - not only design, but also development, management and resident services - under one umbrella, embody a scope of investment that had expanded beyond Southern California, and stand out memorably in a crowd. To ensure success, we adhered to these very simple do's and don'ts...
simple
  Keep It Simple
   Plain English From The Common Craft Show     

We recently shared with you Cause's Communications Effectiveness Index and were gratified to hear that so many of you took advantage of the Self-Assessment Tool to see how your communications rate among the nation's nonprofits and foundations.

So, in the name of effective communications, we want to introduce you to The Common Craft Show. Common Craft presents complex ideas "in Plain English" through short videos featuring  simple illustrations and straightforward narrative. We love their series on social media, which includes:

They are free to view and share, and may be licensed for commercial purposes.
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