Put the 'Force' in Your Sales ForceMapping Analytics
 
A recent article in Harvard Business Publishing, "Winning in Turbulence: How to Turbo Charge Sales in Turbulent Times", discussed the four keys for boosting the effectiveness of your sales force. Two of those four keys happen to be areas where Mapping Analytics excels in helping our clients:
  • Identifying your best customers
  • Deploying sales resources more effectively
Look below for resources to help you navigate difficult economic times. 

Q1 2009

ProAlign Goes Online

Accelerate Revenue

Grow Through Customer Profiling

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ProAlign Goes Online
New Web version helps decentralized sales forces communicate and collaborate on territory design, saving time and money

ProAlign 
 ProAlign software helps you design, balance and optimize sales territories to increase revenue without adding costs. Ease of use, a short learning curve, and fast manipulation of data all are hallmarks of ProAlign.
 
New ProAlign Web is an essential tool for large, decentralized sales forces. ProAlign Web is sold on a "Software as a Service" basis, eliminating up front hardware investments as well as complicated licensing and upgrading. All you need is a computer and Internet access.
 
Best of all, now you can easily incorporate the first-hand customer and territory knowledge of local managers into the territory design and optimization process.
 
Visit the new ProAlign web site at www.proalign.net.
 

ProAlign Web site

Accelerating Revenue Growth During an Economic Downturn 
 
sales territory white paperWhether you are expanding and adding sales territories or contracting and combining territories, this white paper offers a proven, step-by-step process to help you achieve success.
Understand what factors impact your territory productivity. Determine the number of territories to maximize market coverage. Design effective sales territories for a fixed number of sales people. Get Your Copy.
Get More Targeted with Customer Profiling 

Customer ProfilingHow do you make best use of limited resources in an ailing economy? By knowing your best customers and how to better target them.
 
"Customer Segmentation Fundamentals" explains the basics of consumer-side customer segmentation. Just as important, we offer tips on how to make sure the results of analysis you perform on customers is put to use in key areas of your organization that depend on customer knowledge.
 
White Paper Archive 

"Analytics: The Path to Business Intelligence"  discusses the attributes of a strong analytics organization and the positive results it can achieve in terms of revenue and profit growth. Plus, discover the ten questions you must ask your vendor about their analytics technology platform. 

 "The Intelligent Approach to Retail Site Selection in a Challenging Economy" demonstrates how retailers can protect themselves from the ups and downs of the economy: Choose strong-performing locations to open new stores and know exactly which underperforming stores should close or be consolidated. 

Recent News
 
 
Mapping Analytics to Provide Analytic Expertise
 
Mapping Analytics will provide analytic expertise and reporting to support a new partnership between Synergos Technologies and Mediamark. The deliverable:  innovative consumer segmentation intelligence. Read the story.
 
 
Pitney Bowes
 
 
 
MapInfo as a company name has been retired and  replaced with Pitney Bowes Business Insight. Products will still carry the MapInfo brand, however, such as MapInfo Professional. Mapping Analytics will continue to be a Pitney Bowes Business Insight Partner and provide MapInfo products to the market.