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Succeed in a Challenging Economy
When the economy gets strained, your resources get tight. But you can come out the other side a market winner.
Success in challenging times comes down to using the right processes, tools and technology to make better, more profitable decisions and squeeze every bit of efficiency from your resources.
With these objectives in mind, we offer the following favorite white papers from Mapping Analytics. Download any or all to discover more efficient, effective uses of your resources.
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| The Path to Business Intelligence
 Our most recent White Paper, "Analytics: The Path to Business Intelligence" discusses the attributes of a strong analytics organization and the positive results it can achieve in terms of revenue and profit growth. Plus, discover the ten questions you must ask your vendor about their analytics technology platform.
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Smarter Retail Site Decisions
 How can a retailer protect itself from the ups and downs of the economy? Choose strong-performing locations to open new stores and know exactly which underperforming stores should close or be consolidated.
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Grow Through Customer Profiling
 "Customer Segmentation Fundamentals" explains the basics of consumer-side customer segmentation. Just as important, we offer tips on how to make sure the results of analysis you perform on customers is put to use in key areas of your organization that depend on customer knowledge.
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Efficient, Productive Sales Territories
 Use Internal Resources or Outsource to Experts? What's a more efficient use of your resources: using internal analysts and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches? Read this white paper to gain a quantitative framework for deciding between using internal resources and outsourcing to experts.
 Three Steps to More Productive Sales Territories outlines a valuable process for significantly improving the performance and efficiency of your sales territories. It contains practical advice written in plain English, and will help you make a more informed choice about your sales territory alignment options.
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