• Customer Segmentation
  • Market Assessment Mapping Analytics
  • Site Selection 
  • Sales Territory Design

Q3 2008

Customer Segmentation

Solving Data Crunching

The Challenging Economy

Inc. 5000 Award

Downloadable White Papers

Quick Links
 
 
 
 
 
Join Our Mailing List
Customer Segmentation Pays Off
 
"Companies that profile their customers and apply the results can choose more profitable sites, better understand market potential, compare store performance, and improve target marketing."

 
Customer ProfilingWhether you market and sell to consumers, other businesses or both, knowledge of your customers' needs and wants is the foundation for marketing and sales success.
 
A well-crafted customer segmentation analysis of consumers will provide this knowledge and can serve as a blueprint for your entire organization. Corporate strategists, marketers, salespeople and product developers all can use the same customer segmentation analysis to drive decisions leading to greater revenue and profitability.

Mapping Analytics has just published a new white paper explaining the fundamentals of consumer-side customer segmentation. Just as important, we offer tips on how to make sure the results of analysis you perform on customers is put to use in key areas of your organization that depend on customer knowledge.
 
Download this month's featured white paper: "Customer Segmentation Fundamentals".
 
In this paper, you will discover:
  • The six steps to creating and using customer profiles
  • How the results of a customer segmentation analysis can be used to gain advantage
  • How to identify your most profitable segments by using a Strategic Opportunity Grid
  • The reason why some segmentation systems fail and how to make sure yours doesn't

download

 
Solving Data Crunching Problem
 
Is this your situation: you've got a ton of data to analyze to help support strategic decisions. It's stored in databases, spreadsheets and files all over the place. And your IT department is already maxed out and can't find enough time to help. 
 
What you've got is a common problem facing many organizations. On the positive side, there are business intelligence tools that can help you access, transform and analyze large amounts of disparate data.
 
But analytic tools alone do not give an organization strength and intelligence. Tools and the proper analytics approach must be built and deployed to match your specific need and situation.

Mapping Analytics has deployed analytics solutions for a number of clients who have achieved excellent results. For example:
  • A system for a Fortune 50 manufacturer to help them compete and grow their dealership channel. The system has been instrumental in improving both retail and sales coverage, driving a 40% increase in North American revenue over the last three years.
  • Tools and best practices for a large bank allowing it to support analytic requests from upper management, finance and planning, customer analytics, product management, ATM network strategy . . . everyone in the organization.

The foundation of much of our analytics work for clients is SRC Alteryx, a visual workflow tool that combines Extract, Transform and Load (ETL) capabilities with spatial processing. Not only does Alteryx present an interface designed for the analyst, it can help reduce reliance on your IT department.

To discover more about Alteryx, download the Alteryx brochure. Or visit our Alteryx web page to read case studies, view screen shots, and learn about features and benefits.
 
Alteryx
 
Retail Sites Closing - and Opening - in a Challenging Economy
The need for high-performing locations
 
How can a retailer protect itself from the ups and downs of the economy and choose strong performing locations in any market conditions?
 
 
 
Mapping Analytics News /Events
 
Mapping Analytics Named to Inc. 5000
 
 
Inc 5000Mapping Analytics was named to the 2008 Inc. 5000 list of he fastest-growing companies in America. According the the Awards Committee, "For 27 years, the Inc. 5000 has served as a benchmark for the most innovative, dynamic, and successful companies in the nation."
 
We're proud to make the Inc. 5000 list and realize we have you -- our customers -- to thank for helping us achieve this award.
 
 
 
New Director of Analytics Named 
 
One of Mapping Analytics' competitive advantages has always been the ability to provide clients not only with software and data, but also analytic expertise that delivers the business intelligence on which better decisions are based. Now that competitive advantage is even stronger with the addition of Griff Vinton as Director of Analytics. Griff Vinton
 
Griff is well versed in quantitative & qualitative marketing research, business analytics, and data analysis. He also has a strong background in sales operations strategy and implementation, and has managed or deployed sales territory alignments from 11 to 4,500 field representatives.
 
Griff said, "Mapping Analytics allows me the freedom to develop truly creative, relevant and powerful solutions for our clients. We have an awesome team and a robust toolkit to help in that process, all working within a very open forum for the exchange of ideas."
 
 
See Mapping Analytics at Industry Events 
 
ESRI GIS Solutions Expo
October 30, 2008, Sheraton Ferncroft Resort
Danvers, MA
 
Mapping Analytics is a sponsor of this event. Join hundreds of your colleagues and discover the business benefits of geographic information system (GIS). Includes demonstrations, presentations, hands-on workshops and, of course, refreshments.
 

BAI Retail Delivery Conference
November 18-20, 2008
Orange County Convention Center
Orlando, FL
 
Visit Mapping Analytics in Booth 2049 and we'll show you how we help banks choose more profitable branch locations, understand their customers and assess market potential for their products and services.
 
Downloadable White Papers

FRANCHISING

This executive brief provides franchisors five key strategies that play a large role in determining their ability to attract financing and franchisees.


SALES TERRITORY MANAGEMENT 
 
Balancing sales territories based on revenue or potential revenue might not produce the most productive or efficient territories. Find out why a workload analysis that accounts for a salesperson's time and effort is a better approach. 
 
 
Sales Territory Alignment - Do it Yourself or Outsource? When sales organizations change, sales territories likely need to change as well. Should you use internal resources and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches? Read this white paper to gain a quantitative framework for deciding between using internal resources and outsourcing to experts.

Three Steps to More Productive Sales Territories outlines a valuable process for significantly improving the performance of your sales territories. It contains practical advice written in plain English. And it will help you make a more informed choice about your sales territory alignment options.
 

BANKING
 
 
Download this new eBook from Mapping Analytics and:
  • Discover how you can increase deposits and loan revenue from your branch network
  • See how the location of a new branch impacts the performance of the branch network
  • View maps, tables and graphs showing output from the network optimization model
Many banks use sophisticated and expensive lifestyle clustering systems to predict consumer buying behavior. Yet key indicators of a consumer's banking needs often can be boiled down to three life stage factors: age, income, and family status.