Mapping Analytics

Mapping Software, Data and Analytical Services
News & Tips for Your Business
 
Update Your Profile: Get Relevant Information You Need

So we can better meet your needs for information relevant to the work you do, please update your profile and tell us your interest areas.
 
Mapping Analytics will now offer customized email newsletters for the key challenges our customers face and Mapping Analytics helps solve. Choose from:
  • Mapping Analytics Tips & News
  • Retail, Restaurant & Franchise Site Selection
  • Sales Territory Alignment
  • Banking & Financial Services
  • Business Intelligence: Customer Profiling & Market Analysis
 

Spring 2008

The Challenging Economy

Expansion to China

Partner of the Year

Downloadable White Papers

Quick Links
 
 
 
 
 
Join Our Mailing List
Retail Sites Closing - and Opening - in a Challenging Economy
The need for high-performing locations
 
Linens 'N Things is closing 120 stores and filing for bankruptcy. Many other retailers including Home Depot and Disney are shutting the doors on under-performing store locations in this challenging economy.
 
On the other hand, JCPenny  has plans to open 36 new stores this year. Kohl's plans to open 70 new stores. Borders is opening new stores. So is L.L.Bean.
 
How can a retailer protect itself from the ups and downs of the economy and choose strong performing locations in any market conditions?
 
 
 
Expansion to China
 
Many U.S. retailers are expanding internationally to fuel growth. China is a particularly hot market. Best Buy and Dell have recently increased their presence there, and with the Olympics coming to Beijing this summer, more retailers are likely to follow.
 
For businesses seeking to expand to the People's Republic of China, Mapping Analytics offers a valuable and unprecedented Chinese demographic and cartographic data source. chinese demographic data
  • China 2000 Census data for 50,000 townships in China packaged into a marketing system that delivers the data in easy to understand reports, charts and maps.
  • Over 1,500 unique demographic variables
  • Accurate estimates for custom trade areas
  • Geographic location data, including township and prefecture boundaries
  • Population estimates in 1 km square grids
Mapping Analytics can help you source demographic, cartographic and business data for many parts of the world, from the UK to China, to help you spot the trends and opportunities in international markets.
Mapping Analytics News
 
Mapping Analytics named SRC Partner of the Year
 

SRC, makers of the geographic business intelligence platform Alteryx, named Mapping Analytics its North American Partner of the Year. Said SRC, "Mapping Analytics takes an innovative approach to supporting geographic business intelligence solutions for its clients as it relates to sales territory planning, site location and consumer insight and profiling."
 
Discover how Alteryx can help you gain greater business intelligence and a competitive advantage in your markets.
 
Download the new Alteryx brochure.
 
 
 
Larry Maves named Vice President - Solutions Consultant
 
LarryMapping Analytics keeps growing. We welcome Larry Maves to the team, a respected industry expert in predictive analytics, retail site selection and forecast modeling. Larry will head up our sales team and provide solution consulting to our customers. 
 
 
Larry has held senior positions with MapInfo, Integration Technologies and National Decision Systems and we feel lucky to have him for the value he will bring to our clients.
 
Downloadable White Papers

FRANCHISING

This executive brief provides franchisors five key strategies that play a large role in determining their ability to attract financing and franchisees.


SALES TERRITORY MANAGEMENT 
 
Balancing sales territories based on revenue or potential revenue might not produce the most productive or efficient territories. Find out why a workload analysis that accounts for a salesperson's time and effort is a better approach. 
 
 
Sales Territory Alignment - Do it Yourself or Outsource? When sales organizations change, sales territories likely need to change as well. Should you use internal resources and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches? Read this white paper to gain a quantitative framework for deciding between using internal resources and outsourcing to experts.

Three Steps to More Productive Sales Territories outlines a valuable process for significantly improving the performance of your sales territories. It contains practical advice written in plain English. And it will help you make a more informed choice about your sales territory alignment options.
 

BANKING
 
 
Download this new eBook from Mapping Analytics and:
  • Discover how you can increase deposits and loan revenue from your branch network
  • See how the location of a new branch impacts the performance of the branch network
  • View maps, tables and graphs showing output from the network optimization model
Many banks use sophisticated and expensive lifestyle clustering systems to predict consumer buying behavior. Yet key indicators of a consumer's banking needs often can be boiled down to three life stage factors: age, income, and family status.