Mapping Analytics

Mapping Software, Data and Analytical Services
News & Tips for Your Business

Fall 2007

Market Potential: Size Matters

Data Transformation

Custom Maps

New ProAlign v2.5

ESRI Data Updates

Downloadable White Papers

Upcoming Events

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Market Potential: Size Matters
Two approaches to sizing up the potential of a market
 

Whether you sell to consumers, to businesses, or both, sizing the potential of a market provides intelligence and can help you: market analysis
  • Understand market potential for a single store, network of stores or a new market
  • Deploy resources effectively by ranking markets in priority order
  • Forecast total opportunity in terms of number of customers and revenue potential
  • Estimate your market share
So how do you go about sizing a market? There are two basic approaches:
  • A bottom up approach to market sizing starts with your customers. How much and often do they buy? What is their profile? How many potential customers do you have in the market based on your customer profiles? How can you reach them?
  • A top down approach starts with market and industry data. It takes a close look at a geographic market area and profiles the consumers and/or businesses to let you know their propensity to buy your products and services.
Which approach will help you achieve your market penetration and expansion goals?   Visit our Market Potential page to learn more.
 
A Visual Tool for Transforming Data
Spatial processing and business intelligence
 
Alteryx 
SRC's Alteryx is a visual workflow tool that combines Extract, Transform and Load (ETL) capabilities with spatial processing. It allows you to rapidly access and transform multiple, disparate databases to provide geographic business intelligence in support of sales, marketing and operations challenges.
 
This exciting product offers non-IT analysts and users a library of tools to select, combine, process and transform data into business intelligence.
 
With Alteryx in your toolbox, you can discover:
  • Your most valuable customers
  • Where customers come from
  • How customers buy from you
  • Marketing trade areas
  • Store or product performance

Discover the power of Alteryx, including how Comcast and VF Corporation use it 

Download the Alteryx product brochure

Your Source for Custom Maps
Custom map making services

trade area analysis mapDo you need a map of your customer or business locations? The demographics of a target market? A custom trade area? Market potential for your products or services?

You can depend on our expert analysts and cartographers to make the maps you need to gain greater business intelligence and insight into your sales and marketing challenges.
 
Visit our custom map page to view a sampling of the many types of maps we make for our customers. Small or large, simple or complex, Mapping Analytics is your source for the business maps you need.
 
 
 
ProAlign� 2.5 Now Available
Create balanced sales territories that perform better
 

sales territory alignment & optimization

ProAlign 2.5 for ESRI ArcGIS 9.2 is now available. The development team at Mapping Analytics has been busy fine-tuning ProAlign's latest release, adding functional and usability enhancements to make it easier and faster for you to create balanced, better performing sales territories.
 
With ProAlign, you can quickly determine how and where your sales force should be deployed, so that you can:
  • Maximize market coverage while closing all gaps
  • Match sales coverage to market opportunity
  • Rapidly respond to market or organizational changes
  • Lower the cost of selling by reducing travel time and associated travel expenses
  • Increase equity, fairness and morale among your sales team, leading to lower turnover and greater selling enthusiasm

Get the latest on ProAlign

 
Data and Maps Update for ESRI Users
MapBridge links mapping and demographics
 

ArcGIS users can now request the ESRI Data & Maps 2007 Data Update. This update is delivered on two DVDs and includes updates to more than 80 datasets and all of the U.S. Tele Atlas and European basemap data as well as minor corrections and enhancements. The update also includes StreetMap Pro, which provides 2003 Tele Atlas streets for North America with complete routing and geocoding capabilities.

 
You must be an ESRI customer and have a valid customer ID number for this offer.
 
 
Downloadable White Papers

SALES TERRITORY MANAGEMENT 
 
Balancing sales territories based on revenue or potential revenue might not produce the most productive or efficient territories. Find out why a workload analysis that accounts for a salesperson's time and effort is a better approach. 
 
 
Sales Territory Alignment - Do it Yourself or Outsource? When sales organizations change, sales territories likely need to change as well. Should you use internal resources and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches? Read this white paper to gain a quantitative framework for deciding between using internal resources and outsourcing to experts.

Three Steps to More Productive Sales Territories outlines a valuable process for significantly improving the performance of your sales territories. It contains practical advice written in plain English. And it will help you make a more informed choice about your sales territory alignment options.
 
BANKING
 
 
Download this new eBook from Mapping Analytics and:
  • Discover how you can increase deposits and loan revenue from your branch network
  • See how the location of a new branch impacts the performance of the branch network
  • View maps, tables and graphs showing output from the network optimization model
Many banks use sophisticated and expensive lifestyle clustering systems to predict consumer buying behavior. Yet key indicators of a consumer's banking needs often can be boiled down to three life stage factors: age, income, and family status
 

Upcoming Events
Visit Mapping Analytics at these events
 
BAI Retail Delivery: November 13-15, Mandalay Bay Resort, Las Vegas, NV

ESRI GIS Solutions Expo: November 29, Sheraton Ferncroft, Danvers, MA

International Franchise Association Annual Convention: February 9-12, Marriott World Center, Orlando, FL