Mapping Analytics

Mapping Software, Data and Analytical Services
News & Tips for Your Business

Summer 2007

Focus: Know Your Customer

MapInfo Professional 9.0

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Downloadable White Papers

Easier Demographic Analysis

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Know Your Customer
Customer profiling provides a foundation for marketing & selling success

Solving almost any sales and marketing challenge starts with knowing your customers. Mapping Analytics helps you find out who your best customers are and apply geographic analysis techniques to discover where to find more of them.
customer profilingCustomer profiling creates descriptive segments or groups of your customers. A customer segment is not as simple as applying a demographic label, such as "women age 45-54" or "businesses with revenue >$500 million."

Those descriptions alone won't tell you enough about your customer. For example, not all women age 45-54 have the same tendency to purchase your products.

Mapping Analytics takes a more comprehensive and disciplined approach to customer profiling. We use your own customer data, lifestyle cluster data, and analytical techniques.
You gain a more accurate description of your customer you can use to identify areas where you can find more of your best customers.

Read more about Customer Profiling

MapInfo Professional 9.0
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MapInfo Professional v8.5

Purchase now. Prices increase Oct. 1.

Call  (585) 271-6490
Mapping Analytics Names Vice President of Business Development
Jim Hill brings 20 years experience
Jim HillTo help assure consistent delivery of client solutions and ongoing customer satisfaction, Mapping Analytics welcomes Jim Hill as our new Vice President of Business Development.
Jim's primary focus is to drive revenue growth through the leadership, development, and management of the Mapping Analytics Sales Department. His responsibilities also encompass contributing to marketing and business development plans.
Jim's background includes information technology management and internal sales roles with Xerox and EDS. Through these roles he has supported almost every function within a large corporate structure and gained an in-depth business knowledge of those functions and the issues and opportunities within them. Jim holds a BS degree from Case Institute of Technology and an MBA from the University of Michigan.
Downloadable White Papers

Balancing sales territories based on revenue or potential revenue might not produce the most productive or efficient territories. Find out why a workload analysis that accounts for a salesperson's time and effort is a better approach. 
Many banks use sophisticated and expensive lifestyle clustering systems to predict consumer buying behavior. Yet key indicators of a consumer's banking needs often can be boiled down to three life stage factors: age, income, and family status.
Sales Territory Alignment - Do it Yourself or Outsource? When sales organizations change, sales territories likely need to change as well. Should you use internal resources and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches? Read this white paper to gain a quantitative framework for deciding between using internal resources and outsourcing to experts.

Three Steps to More Productive Sales Territories outlines a valuable process for significantly improving the performance of your sales territories. It contains practical advice written in plain English. And it will help you make a more informed choice about your sales territory alignment options.

Easier Market Analysis
MapBridge links mapping and demographicsMapBridge
MapBridgeŽ makes it easier than ever for you to perform demographic analysis and market analysis... that will help you better understand where to target your products and services... select the best sites... and deploy sales and marketing resources more effectively.
Visit the MapBridge Web site for information on MapBridge for MapPoint and MapBridge for ArcGIS:
Upcoming Events
Visit Mapping Analytics at these events
American Bankers Association Annual Convention
September 16-18, Baltimore, MD
BAI Retail Delivery
November 13-15, Las Vegas, NV