Mapping Analytics
 Mapping Software, Data and Services News that Matters to Your Business
Spring 2007
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 Resources for Sales Territory Alignment
 Do it yourself or outsource?

Sales Territory Alignment Resources Sales organizations often change. When they do, sales territories likely need to change as well. Key customers, sales people, sales managers, products, and competitors come and go. Each of these factors impacts sales productivity and requires territory realignment.

The question is: Should you use internal resources and software such as ProAlign to perform the realignment, outsource the project to experts, or use some combination of the two approaches?

The sales executive brief, "Sales Territory Alignment & Optimization," provides a quantitative framework for deciding between using internal resources and outsourcing to experts. Download this brief and read it now or save it for when a territory alignment need arises.

 


 Choosing Retail Sites and Target Markets
 Demographics and mapping help retailers compete

MapBridge Map Retailers know the success of a store depends largely on its location. While GIS plays a large role in site selection and target marketing decisions, the data that's used to fuel the GIS engine is equally important. The right combination of demographic data and a powerful, easy-to-use GIS program can deliver stellar results for retailers.

Read the full article that appeared in a recent issue of an ESRI business newsletter.

Plus -- MapBridge for MapPoint Product Announcement
Mapping Analytics is shipping the latest version of MapBridge for MapPoint. It's compatible with MapPoint 2006 and SRC Portfolio 6.1 with 2006/2011 estimates and projections.
View a Flash demo of MapBridge for MapPoint
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 MapInfo Acquired
 Pitney Bowes completes acquisition

MapInfo Professional v8.5 Pitney Bowes recently completed its acquisition of MapInfo Corporation. Pitney Bowes, a $5.7 billion company, provides mailstream software, hardware, services and solutions to help companies manage their flow of mail, documents and packages to improve communication.

What does this acquisition mean to Mapping Analytics' customers who use MapInfo products?

Mapping Analytics will continue to be an authorized partner and reseller for MapInfo, now known as PB MapInfo Corporation. We will still adhere to our commitment to providing you great advice, service and support regarding MapInfo software and data.

For more information, read the Pitney Bowes press release. Or call us with any questions at (585) 271-6490.

 


 Shopping Center Conference
 Mapping Analytics joins partner Synergos at ICSC

See Mapping Analytics in the Synergos Technologies booth at the International Council of Shopping Centers (ICSC) Spring Convention, May 20-23, at the Las Vegas Convention Center.

Synergos is the maker of STI: PopStats, the only database providing quarterly population estimates. PopStats can help you:
  • Discover hidden high-growth areas before your competitors
  • Identify population-related problems in existing stores
  • Reduce the time and money you spend on market research
Can you benefit from STI: PopStats in your market analysis? Call us at (585) 271-6490 and we'll help you decide.


 


 Canadian Demographics
 Mapping Analytics renews its relationship with Generation5

Seeking analysis or research into Canadian markets? Mapping Analytics recently renewed its relationship with Generation5, a leading demographic data provider for Canada.

Generation5 uses SRC Allocate to deliver demographic data and also offers a geocoder and street maps.

For all your Canadian data needs, drop us an email at sales@ mappinganalytics.com or call us at (585) 271- 6490.

 


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