Header
July 11, 2012
Dear Sustainability Watch Reader,  

I am pleased to provide you with your weekly Sustainability Watch newsletter. This week's topic is "Green Design."
Green Design 


There has been a multi-industry (cosmetics, architecture, electronics, vehicles, etc.) push to erase the notion that "green" design  is inherently boring, drab, and... ugly. Designers are beginning to support the notion that attractiveness is as important in the sustainability of a product as its material makeup. Studies have shown that as consumers, our measures of product efficiency are colored by numerous elements - including those relating to form, shape, color, packaging, etc. For that reason, we are less likely to dispose or tire of products that are as aesthetically pleasing as they are functional. As the CEO of GreenBlue, Lance Hosey, recently said at the 2012 Sustainable Brands conference: "If sustainable design is intended to act like nature, it should knock your socks off."

full report 2 Executive Summary

 

Green design can refer to a broad range of design
strategies, philosophies, and goals. At its most basic, green design simply means a design that is intended to consider the sustainability of the planet as central to its goal. Of course, environmental impact must be weighed in balance with consumer preference, cost, quality, and ease of manufacture, but whereas historically sustainability was not a critical piece of the equation, it is increasingly becoming so. 

One of the most important components of green design is a tool known as a lifecycle assessment or LCA. The Lifecycle Assessment is a way to evaluate a product or service by understanding all phases of its lifecycle, from its design to its raw materials, from its manufacturing to its shipping, from its usage to its disposal. By taking an LCA approach, businesses can more fully understand the effect of their decisions, both on the environment and on the bottom line. For example, if a chemical company has to pay millions in regulatory compliance fees for its toxic materials, it may be able to actually reduce overall costs by using a more expensive but less toxic chemical for its products. Only by looking at the full lifecycle of the product can the higher cost of an environmentally beneficial raw material be defended.

Using the LCA framework, there are a number of different green design models that are used. Many of them, including Design for the Environment and Cradle-to-Cradle Design, use Design for Disassembly in their process. Design for Disassembly, or DfD, refers to product design that considers the product's ultimate disposal, so that all components can be easily removed and either reused or recycled with minimum waste. Industries as diverse as automotive, electronics, and construction all look to DfD to help them reduce waste, and therefore reduce costs. As the regulatory environment increases, both abroad and in the US, smart companies will use some of these green design models to help differentiate their products and improve their bottom line. 

Blog 









sustainability in multinational
Want to Learn More?

Updated Free Trial

Sustainability Watch™ provides evidence-based summaries on over 200 sustainability-related topics. Monitoring thousands of leading journals and periodicals, this product presents best practices in a variety of sustainability areas including environmental impacts and pollution prevention initiatives, corporate citizenship, and long-term sustainable business practices.

Sustainability Watch provides sustainability executives and their staff with condensed summaries of key developments across the sustainability spectrum. Using the evidence-based literature surveillance methodology developed for EBSCO's DynaMed service, Sustainability Watch is a robust executive decision support tool.


 

Join Our Mailing List
Emily C. Ryan
Managing Editor, Evidence Based Content
Business Development
EBSCO Publishing
http://support.ebsco.com