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Welcome to Business Directories of Texas
Greetings!
On March 20th in The Woodlands, Texas, the annual ADP (Association of Directory Publishers) Conference was held. We entered a National contest called "The Gold Book Awards".
The category was "Excellence in Ad Design & Art Print." We chose to enter Dr. Michael Fisher's full page from our Rockwall/Heath directory, which can be found on page # 67 in the Dentist category of our print directory & also in our Online Directory at www.businessdirectoriesoftexas.com . This was a very prestigious award as there were many entries from all over the globe. Thanks go to our graphics department, our printer & especially to Dr. Michael Fisher for their part in helping Business Directories of Texas gain national recognition!. The article above was in the Rockwall County Newspaper on Friday April 2, 2010. |
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"Getting The Most From Your Insurance Dollar" 
Many times people just think of finding a cheaper price for insurance when looking at making changes to their insurance plans. While saving money is important, sometimes saving money comes at a price! That price can be the loss of coverage that you could need.
A good insurance agent can compare coverage and prices to find the best possible value for your individual insurance needs.
Find an agent who:
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Is a value-hunter looking after your pocketbook in finding the best combination of price, coverage, and service, -
Will be your consultant, as you determine your insurance needs, -
Will offer one-stop shopping for a full range of products, including home, auto, business, life, and health, -
Will periodically review your coverage and look for waysto get a better price for the coverage you need.
Joe Chenault
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Is Your Advertising Working For You? 
The only way to know, is by proper tracking. I have been helping people market their businesses for over 15 years & only about 1% of businesses are tracking properly.
Most business owners ask their customers, clients or patients at the point of sale,"How did you hear about us?" This will not give you accurate results, as they might have heard about you through a 3rd party or seen your name in a magazine, newspaper, billboard, etc. The truth of the matter is that the "3rd party referral" probably didn't have your phone number readily available & chances are the customer doesn't have that magazine or newspaper anymore as they have a very short shelf life in any home. Folks generally will not drive to a billboard they've seen to get your phone number either.
All of these advertising mediums are GOOD - but must be done in conjunction with local directory advertising to reap the full benefit of that campaign. It has been proven statistically that people will look for you in a community directory to find out how to get in touch with you. Other studies have shown that if your competitor has what I call their "Resume," i.e. an ad, in the directory & you do not, you have a very good chance of losing that potential customer, client or patient.
The BEST way to track your marketing is to get the person answering the phone to ask, "IF YOU DON'T MIND ME ASKING, WHERE DID YOU GET OUR PHONE NUMBER?" You will get a very different response and have a better picture of where folks go to call your company! This must be done consistently on every single call, however, to be completely accurate.
We are now offering call tracking numbers that can help you find out what is really working for you! The bottom line is, we all like to think we have spent our marketing dollars wisely, but the truth is most of us really don't know if that is the case. We are able to help you make good decisions by implementing a PROVEN tracking method that eliminates ALL questions & concerns. Call us today to find out how we can help you track ALL of your advertising by the use of this system!
Paul Gray
President/CEO
Business Directories of Texas |
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Testimonial of the Month
Rockwall Residents |
We use the Business Directory several times per week. It is easy to read, we love the glossy paper, local community content and it allows you to find any type of business at the time you need them! |
Double Your Ad Size FREE !!!
EARN DOUBLE YOUR AD SIZE BY GIVING REFERRALS! For every referral you give us that we can actually sit down & visit with, your name will be entered into a drawing for each book in which you advertise. We draw one name before we go to print on each book. The lucky business that is drawn will get the ad that they purchased doubled in size. So not only do you get a chance to help your fellow business owners succeed, but you can get rewarded for doing so!
Call for details
Houston
281-332-5800
972-722-6614
PREVIOUS WINNERS:
Forney/Sunnyvale - Shine Cleaning Company
Royse City/Fate - Ginger Stephens, CPA
Rockwall/Heath - Eagle Tire & Wheel
Rowlett - Catalyst Church |
We would like to have an article from you, our clients, for our monthly newsletters. The article must be generic with helpful information for our other clients. Thank you Joe Chenault for the your article this month. If you would like to be one of the monthly articles, please contact us at
972-722-6614
or
281-332-5800 |
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