New Office and Meeting Space.  Equinox relocated (just down the hall) to a larger office suite to accommodate meetings of up to 8 people.  We can now easily host Shareholder, Board of Directors, Advisory Board, and other meetings at no additional cost. We also have an extra-large whiteboard and intra-office Wi-Fi access to enhance productivity in our meetings.

 

Welcome Dawn Nelson.  As of June 1, we are excited to welcome Dawn Nelson as our new Administrative Assistant and Office Coordinator.  Dawn will take over much of Equinox's office management tasks, including scheduling, so many of you will meet her either virtually or in person soon!

 

Is protecting your Intellectual Property a necessity, a nice-to-have, or a waste of time?  
 
Entrepreneurs and CEOs around the world ask this question regularly - and the answer differs for each business and each circumstance as the answer is driven primarily by what can be protected, for how long, and the risks associated with not proactively protecting your IP. 
 
What is it?  An important first step is getting an understanding the different types of IP.  Patents are what we consider "inventions."  They are novel, something no one has done before.  Copyrights are original works of authorship, something that has been created and put into physical or digital medium.  Trademarks are commercial.  They link a product or service back to its source.  These definitions are not the "legal" definitions but rather a high-level description for discussion purposes.  
 
Do I need registration? For trademarks and copyrights, you have certain rights in the IP simply by creating it or using it in commerce, as the case may be.  No registration is required but without it, IP rights may be limited.  Patents, on the other hand, must be registered and the invention must not be publicly disclosed in advance of filing. 
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