Musings

 Boggled By Social Media?

 

        Do you feel overwhelmed by all the social media sites that are supposed to be helping you grow your business?  There are so many sites available today that it is easy to get buried.

The question is, where do you put your efforts, and what can be neglected?  Many businesses suffer from neglect of one aspect or another because that is just so many hours in the day.

        Larger companies often hire someone specifically to handle all of their internet communications; smaller businesses often can't afford to hire a dedicated employee.

        The easiest way to handle these chores is with a simple matrix like this one. You will be able to see at a glance if you are current or if you need to restructure you Social Media efforts.

 

       Use it as a checklist to be sure you aren't missing anything.  This will keep you on top of these projects and allow you to reap the benefits of these terrific tools.

       It is also very important to use the analytics at each site to see how successful your efforts are.  All of the sites have tools that let you see how many people responded, and how many took action.  If you aren't getting the results you want you can either change your content, or you can use another channel. 

       Social Media is a very powerful tool when used properly and can really be a boon to your business, but keep in mind that you can use only the parts that work best for you, and ignore the rest.

Your Money - Your Life        

Emergency Funds

         One of the hardest things for many people to do is to create an Emergency Fund.  It is hard for them to see all that money just sitting there when it could be spent on stuff, necessary or not.

There are a number of reasons that having an Emergency Fund is so important. 

1.      What would happen to you or your family if you got sick or injured?  Disability insurance would help, but you probably haven't gotten around to getting it; your emergency fund can fill the void.

2.      Have you considered the consequences of losing your job?  In today's sluggish economy, it can take a long time to find another position.  How will you pay your bills or feed your family without any income?  Your emergency fund can reduce your stress.

3.      Your emergency fund can also be a major part of your investment strategy.  Properly diversified, it can be helping you grow your net worth.

4.      Most experts recommend that you have at least six months of expenses in your fund.

         Whatever you are able to put aside, you will have peace of mind knowing that you have a Plan B in case of major life challenges.

FOUNDATION, Inc. 

Helping disenfranchised women worldwide

 improve the standard of living for themselves, 

their children and their communities.

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