Are You Open to Change? 

       I remember reading a book about the future of computers in the 60's.  Computers in those days filled warehouses and had to be kept cool.  The book predicted that the use of computers may double in ten years.  Nobody understood at that time that computers could replicate themselves and their use would mushroom to what it is today.

       Would you have been ready for the changes that were to come?  Are you flexible enough in your own thinking to embrace new technologies; are you open to change?  Many businesses were left behind because they couldn't understand what was happening, and couldn't accept change.

       In today's fast paced World it is imperative that you welcome change.  The old ways of doing business just don't work anymore.  Your willingness to accept change can put you ahead of the competition in the marketplace.  You should be prepared to jump at every opportunity to improve your performance, product, or customer service.

       The easiest way to measure your progress, and make timely course corrections is with ROI statistics.ROI is your return on investment.  Simply put it is the difference between your costs and your profits.  Did your changes allow you to pay all your costs and still have some left over.  Is it a substantial enough return to justify the expense?.  If it is keep moving forward, if not change plans or strategies until you find the magic answer. Revisiting your Mission and Vision will help you get on the right track.

       There are a lot of choices of tools such as landing pages, surveys, newsletters, web sites, email autoresponders, and shopping carts, and PayPal money management services. Use your internet to explore your choices or call on a consultant to help you formulate a plan.  The time you invest in research will yield a very positive ROI.