Lingo is more than just a game on TV. According to Mirriam Webster it is the special vocabulary of a particular field of interest.  It is also known as jargon or slang.  The differences between the three are very elusive and they are used interchangeably.

. What is  "ROTFL"? -Slang

What is "vertically challenged"? -Lingo.

What is "in the loop"? -Jargon.

       Jargon is the "insiders" language that defines a specific activity, event, group, or product to other people within the group. It is a shortcut to communication among people in the know, but has little meaning to anyone outside the group.  It also makes your customers and clients very uncomfortable; akin to being in a group of people speaking a foreign language that you don't understand. Politicians are famous for doublespeak and jargon.  It allows them to be understood, yet not very precise. 

       Using jargon, lingo, doublespeak or slang in marketing is a way of making your product or service sound more important or significant than it really is.  It is the secret code of your offering. To the uninformed, it makes the product sound like something they must have immediately or their world might come to an end.  Seldom does the public "read between the lines" to see what is really being said; and marketers don't want them to.  Remember the Wizard of Oz hiding behind the curtain so nobody could see that he was just an ordinary man, albeit with sage wisdom.

       Our use of language has become sloppy, especially with the explosion of technology.  Soon we will forget all together how to communicate clearly; slang, lingo and jargon will take over.  Nobody will know the difference between real and make believe.  They will simply be left "out of the loop".  All of your marketing efforts will be lost, because people just won't want to work hard enough to understand your message.

       Start now to be more clear and precise with your message.  Customers don't like to be talked down to and will always favor real, honest messages. 

NOW AVAILABLE-

Tote Bags Mugs and more... Click Here    

Your Money - Your Life  

       It's time to go back to school.  Not to study, although that would be a good thing, but for services.  I have just had the best experience at the dental school at University of the Pacific. 

The residents do the work and are supervised by dentists; and they excel because they are being graded.

       Many schools have internship programs that hone student's skill while serving the public.  Consider having your hair cut at the local beauty school or your car fixed at the auto repair academy.  You will usually get better than average work and service at a very attractive price. The students are reliable and well supervised with the newest trends and technology.

       Trade schools are a great way to get high-quality services while balancing your family's budget.

Our Foundation Partners