In today's economy a lot of people who can't find a new job are choosing to start their own business.  This can be very rewarding, or it can be very frustrating.  It is common for an aspiring entrepreneur to think that their hobby can be turned into a business.  This may or may not be a good idea.  You may lose the joy of your passion when you are forced to work at it every day or it may just not be marketable.  However, it you have special skills, like sewing or cooking, you may be able to capitalize on these skills.
       A better idea is to research what is needed in the marketplace and create something from that list.  It takes more than passion and motivation to make your new business work.  Consider your skills and interests.  Income potential should not be the only reason for your ultimate choice.  You will be doing whatever you choose day in and day out; it better hold your interest.
       Do you like to write; how about publishing ebooks, editing, or newsletter services?  Are you moved by helping people; think about babysitting, senior in-home care, personal shopping, or conducting tours in your local Community. Pet services, cleaning, plant care, or bookkeeping are all possibilities. One of the most popular, of course, is online selling through eBay or Etsy.  You are only limited by your budget and your imagination.
       The most important part of getting started is doing your homework.  If you are not seeking grants or loans you may not need a formal business plan, but you do need a marketing plan.  You have to differentiate yourself from the competition and determine how you will attract customers.  Before that you will have to determine the type of business you want, if there is any special licensing required, and how you will operate.
       Yes, this does sound like a lot of work, but it is mandatory if you are to have any chance of success.  You can't build a house without a blueprint and you can't succeed in business without a good plan.

 

Shayna's Success  Stories 

Everyone gets a piece of me

Your Money - Your Life  

'Tis the Season

       It's the time for Farmer's Markets to overflow with the freshest, local produce.  There are several of reasons to switch your shopping routine.  The first of which is to save money.  Because the products are all local, needing no transportation to come to market, it can be much less expensive; especially if your family is adventurous, and likes to try new foods.   The best prices are always on what is at its peak.

       Another good reason for shopping the Farmer's Market is that very fresh, local food taste better.  There is no comparison between grocery store produce and what you can get right off the farm.  You can also talk directly with the farmers to learn new ways to prepare familiar, or mysterious, produce; or even get gardening tips. 

       The third, and most important, reason to shop at your local Farmer's Market is that it supports local farmers and your local economy.  We have all heard about the wisdom of shopping locally; this is even better because it supports local production as well.

       Lastly, there is great "people watching" at the Farmer's Market.  There are markets five days a week in Stockton. You will see every kind of people, old, young, big, little, foreign and native.  Just hang back with a snack of fresh fruit and watch the world go by.

Our Foundation Partners