What is a Blog              

    BLOG - what a funny word.  What is it and why is it so important?  "Blog" is a combination of web, as in the world wide web, and log, as a journal.  A blog is basically an online diary that is usually kept up by an individual.  The author shares her thoughts on a regular basis for anyone to read who is interested.
       We all love to share our excitement about what is happening in our lives.  The web is an ideal tool for sharing. Websites and articles do this well, but blogs are more dynamic.  Being timely makes a big difference, as does being able to post comments.  Any reader is welcome to add their two cents worth. There are no rules, but protocol suggests that responses be positive; even if they tackle the other side of the debate.  Everyone is entitled to an opinion; whether it agrees with you or not.
       A blog is also a superb vehicle for growing your business.  Regular postings about what is happening in your business or industry will draw a terrific following.  Remember, people do business with those who they know and trust; your blog is a great way to build these relationships. As potential customers follow your blog they get to know you better; your creed; your view of the World.  
       Getting the word out about who you are and what you have to offer is essential to the success of your business.  You can't just sit back and wait for customers to come to you; you must take action to draw them in.  A blog is a wonderful  way to do this, and a lot of fun besides.