We have taken a good look at Facebook and what it can do for your business.  There is another site that is almost as powerful; maybe more so with particular audiences.  The site is Twitter.

There are close to 200 million tweeters at Twitter.  It is a great way to make your small business look like a much bigger one.  You can use it to build relationships, which are critical for business success; friends buy from friends, to share information, or to educate.

As Twitter grows it is becoming THE place to conduct all kinds of e-business, reinforce your brand, build customer bases, survey to find out what your clients really want, research, and find illusive resources.  It is also where mainstream media, like the New York Times, Network News, and even People Magazine can post urgent messages or news broadcasts in real time. It is amazing much information you can relay with just 140 characters, the limit on Tweets as the messages are called. Evidence the accelerated response time by private citizens to the Haiti earthquake.  With 200 million people networked and  spreading the word, relevant updates were easily facilitated. It has become the best way to communicate with a lot of people in a timely manner.