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Musings
Shayna's Success Stories
Your Money
Your FREE Gift
Something to think about..
 
It's not what you know, but what you use of what you know that counts.
 
 
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FoundationLaunchMUSINGS... 

Making Your New Address Work For You
      Changing your internet server gives you a great opportunity to renew a very important marketing strategy.  Your email address can say a lot about you and your company.  It can also have a negative effect.  An addresses like "free@hotmail"  or "princess@gmail" don't make you look very good in the eyes of potential clients.  Remember the adage about first impressions; your email address is often part of that first impression, keep it professional.  If you want to use a cute name for friends, set it up as a separate box in your new system.
YOUR OLD EMAIL
Check it occasionally at first and forward anything important to your new address.  After a while you can forget you even have that address.
     Stop sending anything from that address, but don't close it
     Send a change of address to the people you care about.
     Export/Import a copy of your address book to your     new address
YOUR NEW MAIL
Set up several boxes; a sorting system.  These will be used for both your personal email and for business, but each     should have a separate mailbox.
     name@newserver.com
     businessname@newserver.com
IF YOU HAVE A WEBSITE
Go to your host (ie. GoDaddy or?) to set up your mailboxes. Here you establish boxes with your company name.  All your business correspondence should come here and marketing efforts should reflect these addresses so you get your company name out there.
     yourname@yourcompany.com
     info@yourcompany.com
     other catagories?
     These three systems will let the world know who you are, both your personal name and your business identity, and also what you do and where to find you.  Having multiple boxes will also work like files so you will know where to look when you need specific information.

Shayna's Success  Stories  

Dress for Success
   Shayna's author Donna Upshaw is available for custom cartooning and also has a line of wonderful note cards to bring smiles to your clients..
Click here to follow Shayna's Success Stories  from
 the very beginning of her adventures

 


  Your Money
Where Is My Cash ?
         More and more people are not using cash today.  Beginning in the early 90's most of us started using debit cards instead of cash.  Most of these cards can also be used as credit cards and that can create a real problem.  You do need to use your bank card as a credit card if a warrantee or possible return is involved, but otherwise it should only be used as a debit card.  The money comes directly out of your bank account as if you are using cash.  We are all aware of what can happen to credit card balances; they can easily get out of hand.
        The "newest thing" is a mini debit card reader.  Square, a new company co-founded by Jack Dorsey, a co-founder of Twitter, has developed a dime sized device that plugs into the earplug jack of you iPhone or iPad that will accept credit card payments. This is an easy and affordable way to accepts payments on the go. Vendors are using the new technology to accept payments or donations instead of losing sales because so many people don't carry cash.
        Older people still prefer to use cash or checks, but younger shoppers are quick to embrace these new technologies and are anxious to go completely paperless.
Learn more
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