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Something to think about..
 
 No man's life, liberty, or property is safe while the legislature is in session.
              Mark Twain (1866)
 
 
 Too bad that all the people who really know how to run the country are busy driving taxi cabs and cutting hair.
 
                        George Burns
Your 2 cents worth... 
    Ina Ross is very active in teaching and exploring social networking sites. She is a "Renaissance Woman" in all she does  
 
 Jacqui   
 
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FoundationLaunchMUSINGS...
      You are all familiar with Kleenex and Jell-O. These are both brands that have become parts of our language.  They have become the generic equivalent to all products with the same features and characteristics.  When we ask for "Kleenex" we mean any kind of tissue.
     These are good examples of how important a brand can be.  Companies strive to create identities with this kind of overall acceptance. It puts them ahead of the competition in a tangible way.  People will often buy the brand name just because it is familiar, not because it is the better value or quality.
     It is just as important to create a "personal" brand.  This is the perception you want people to have about you.  Are you considered honest, reliable, or competent?  These kind of positive characteristics add to your credibility.  They are important to attracting clients to your business and people to your personal circle. 
      Branding is essential to your marketing and sales success.  It represents the values that control your actions. It is how you want people to feel about you and your products.
     Personal branding represents how you relate to people in general, how they can expect to be treated by you, and how you may influence them.  The best example for today of how to use a personal brand is job hunting.  How do you want to be perceived by a potential employer?  Are you going to be a valuable asset to them?  This is the primary reason for whether you will or won't get the job.  Having a positive brand is just as important as a corporate brand in your quest for success. 
 

Shayna Easter
 Be specific when asking for help...

 Shayna's author Donna Upshaw is available for custom cartooning and also has a line of wonderful note cards to bring smiles to your clients..
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 Your Money-
       It's tax crunch time again. From March 15, when some corporations file, to the April 15 deadline for individuals, small-business owners are busily organizing their receipts and books-and looking for as many tax breaks as possible.
       Here's a list of some of the best tax breaks for small businesses.
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Your $25.00 donation, when grouped with others, will make a world of difference to a disenfranchised women, her family, and her community.
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