Things You Should Know

California Independent Grocers Association

Things You Should Know

July 2011

CIGA Logo

Greetings!

Summer is upon us which means the grocery industry is in the middle of one of its busiest seasons - full of barbecues and family gatherings. CIGA has provided you with the following information to help ease your busy life and give you "Things You Should Know" for July 2011.

Sincerely,

Melissa L. Goodell

Communications Director

CIGA's 31st Annual
Education Conference

January 14-21, 2012
Grand Hyatt Resort & Spa

REGISTER HERE

SPONSOR THIS EVENT

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CIGA Welcomes President Jeff Snadow

CIGA proudly announces Jeff Snadow as President of the only organization representing exclusively the Independent Grocers of California.

Mr. Snadow is welcomed into CIGA after 31 years experience as a Marketing Director with a major Fortune 500 Company. He brings with him expertise in marketing and sales, extensive involvement in the grocery industry, and innovative ideas to help grow CIGA.

When discussing CIGA's future, Mr. Snadow states, "It is my objective to make California Independent Grocers Association the best Industry Association for the Independent Grocer community in the State."

CIGA's Fall Fever Radio Program

FREE ADVERTISING - EMPLOYEE(S) CONTESTS - CUSTOMER SWEEPSTAKES

Is your store prepared for CIGA's Fall Fever Radio Program? Contact CIGA's Melissa Goodell at (800) 852-7606 or mgoodell@ciga.org to get all the information.

Fall Fever Timeline

Date

Description

September 7th

In-Store Teaser Ads & Promotion

Consumer Sweepstakes Begins

September 14th - 21st

In-Store Feature Ads

Continue Teaser Ads

September 14th - 27th

Radio Advertisements Air

September 27th

Final Day for Customer Sweepstakes

Final Day for Radio Program

October 7th

Sweepstakes Winners Announced

Employee Contest Winners Announced

NEW: Two Employee Contests

In-Store Display & Promotion Contest

Think your store has what it takes to make the best looking display to promote CIGA's Consumer Sweepstakes? Send CIGA pictures with a description of what your store did to help make your customers win!

Newspaper Ad Layout Design Contest

For your chance to WIN send Melissa Goodell, mgoodell@ciga.org, a copy of the teaser ad, and the two following weeks' feature ads. The store with the most creative and informative design wins the prize.

FREE FMI Webinar

Topic:

Food Retailing Trends -- Shoppers and Independent Operators

Thursday, July 28, 2011
3:30-4:30 p.m. EST

Description:

Join us for an hour packed full of information geared towards independent operators. Understand trends in sales, profits and healthcare, as well as shopper trips, channels and spending. Hear the perspective from both the shopper and the retailer on mega trends such as social media, locally grown and private brands.

Register Here!

A Note From CIC:
How to Avoid Coupon Fraud

Coupons are a great promotional tool and provide consumers from all walks of life and countries with direct, honest and substantial savings. These savings benefit retailers, manufacturers and an entire industry employing thousands of people across the globe.

Unfortunately, as with anything of real value, coupons are subject to misuse and fraud, just like credit/debit cards, checks, currency and virtually every type of legitimate economic activity. Does this mean you shouldn't use a credit card or coupon at your favorite store? Of course not! Most people are honest and the CIC's efforts to fight coupon fraud benefit everyone.

Click HERE to read more on how your store can avoid coupon fraud.

Tech Talk

5 Tips to Help Retailers Engage With Brick-and-Mortar Shoppers Via Smartphones

With more than half of smartphone owners using mobile devices to enhance their shopping experience, savvy retailers are leveraging smartphone capabilities to drive sales and increase shopper loyalty.

1.Extend the aisle to keep customers engaged.

2.Win the price war through exclusive incentives.

3.Embrace product reviews and demos.

4.Use games to engage and reward loyal customers.

5.Always be listening.

Click HERE to read this article in-depth and get extended information on these five tips courtesy of Progressive Grocer.

Staying Updated on Cal/OSHA

Have you often wondered whether or not your business is up-to-date on all of the Cal/OSHA requirements? Well now you can have a FREE consultation without any worries.

Your Cal/OSHA consultation can help you by:

· Identifying and analyzing hazards

· Recommending best-practice solutions

· Helping you with your safety program

· Helping you strengthen your safety culture

· Providing training assistance

Here are some of the things your consultation will cover:

Learning From Your Safety Record

The consultant will help identify hazards by analyzing your past injuries and illnesses. The focus will be on preventing future losses.

Program Review

The consultant will review all written safety programs, and assess how well they are being put into practice. You'll receive materials and guidance in setting-up an effective injury and illness prevention program.

Walk-Around Hazard Identification

The consultant will conduct a walk-around inspection and help you identify and correct unsafe conditions and work practices.

Closing Conference

At the end of the on-site visit. The consultant will summarize the fi ndings and timeframes for correcting hazards with a written report to follow.

Call your local Consultation Service office and request an on-site visit. The request will be assigned to a consultant who will contact you to schedule a date and time. For more information regarding Cal/OSHA please visit CIGA's website at www.ciga.org.

California Independent Grocers Association
Bringing Value to the Independent Grocer

1425 River Park Drive, Suite 226

Sacramento, CA 95815

Ph: (916) 929-9741/ (800) 852-7606

Fx: (916) 929-0301