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| Welcome to another issue of Life Love & Health's monthly newsletter. Here in our fifth year of storytelling, LLH remains America's most listened-to daily health and lifestyle program. We reach over 6.1 million listeners on terrestrial or satellite radio, on the web, in retail-store broadcasts, or on custom webcast channels. You'll hear about challenges and choices, about serious medical conditions, radical priority shifts and quality of life issues. We tell the stories of things that unite us as human beings. And it's all about Life Love & Health. |
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Highlights of the Month
"Voice for the Uninsured" If you're an American with health insurance, you're better off than 47 million of your fellow citizens. Dr. Samantha Rosman, a pediatrician and member of the American Medical Association's Board of Trustees, invites us all to be a Voice for the Uninsured, the AMA's health care proposal to the next President.
"Flushing Out Cancer" This year, 50,000 Americans will receive a diagnosis of bladder cancer. Dr. Steve Campbell, a urologist at the Cleveland Clinic and member of the American Urological Association Foundation Patient Education Council, explains how the risk for what is considered a smokers' disease can be reduced by drinking... water. Lots of water.
"Living with Pain" Even though 17-year-old Maura Hollister had to give up her dream of a career in ballet, she turned her chronic pain into action as a community advocate for the American Pain Foundation. LLH host Alison Ewing also introduces Dr. Todd Sitzman of Advanced Pain Therapy in Hattiesburg, Mississippi, who explains how hope is a big part of pain management.
"National Start! Walking Day" Where will you be on April 16? Wherever it is, consider walking there. That's just one suggestion from Dr. Barry Franklin, Director of Cardiac Rehab at William Beaumont Hospital of Royal Oak, Michigan and member of the American Heart Association. AHA's Start! program invites you to participate in an exercise that's free, accessible and has the lowest dropout rate.
"Boomeritis" The generation that put youth culture on the map is now associated with a new syndrome that orthopedic surgeons are calling "fix-me-itis." Linda Buch, a Denver fitness trainer and newspaper columnist, talks about the unexpected effects of intensive physical activity in our aging population.
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Wide Exposure, Long Life Love & Health
Some of our clients are finding extra value in their 90-second radio spots. They've been posting these audio files on their own websites for easy availability. For some recent examples, check out our three shows for Studer Group, and another two for American Pain Foundation (scroll down to "APF Collaborates with Life Love & Health").
Speaking of the American Heart Association (see above), we thought you might like to hear a longer conversation between Dr. Barry Franklin and LLH host Christopher Springmann. "Cardiac Rehab Interview" is a downloadable audio file for Windows Media Player with a 16:11 running time. We're sharing this as an example of our various media strategies for delivering your health care message to as many listeners as possible.
For more information, talk to Andrew Goldfarb, LLH's Director of Development.
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Coming in June 2008
Listen to your body.
What do you hear?
Body Language.
Life Love & Health is moving ahead with plans for Body Language, a one-hour weekly national show that will reflect the public's increased commitment to what the Mayo Clinic calls "the new approach to using the best of natural therapies and conventional medicine." Listen to Body Language define the conversation as alternative, complimentary and integrative approaches move from the edge to the center of people's perception about what American healthcare really is.
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Looking Ahead:
Radio Content Seeking Eardrums
Radio is a legacy medium facing an identity crisis a century down the road, and the industry spokespeople and pundits are scrambling to predict its place in the emerging landscape. Radio World quotes Jeff Haley, CEO of the Radio Advertising Bureau: "We are the number two most consumed media in America." But Tim Disa, Sr. of AirTime Media suggests that 24/7 live, linear programming is a thing of the past: "New radio will be TiVo. This generation... is big into time-delayed entertainment." And in a possibly related story from Bloomberg News, Chrysler is following Ford's lead for upgraded onboard audio by authorizing its dealers to install Wi-Fi in their showroom models. The plan is to make Internet-friendly cars a factory standard, possibly by the time the '09 models roll off the assembly line. All of this points to the onrushing convergence between radio and Internet, a transformed medium that will require a unique style of program content. Life Love and Health plans to be there. And we hope you'll join us.
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