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| Welcome to another issue of Life Love & Health's monthly newsletter. Here in our fifth year of storytelling, LLH remains America's most listened-to daily health and lifestyle program. We reach over 6.1 million listeners on terrestrial or satellite radio, on the web, in retail-store broadcasts, or on custom webcast channels. You'll hear about challenges and choices, about serious medical conditions, radical priority shifts and quality of life issues. We tell the stories of things that unite us as human beings. And it's all about Life Love & Health. |
Highlights of the Month
"Debunking Pain Myths" "Pain is different in everyone who experiences it," says Dr. Scott Fishman at University of California, Davis. "Pain is a cultural phenomenon," says Dr. Perry Fine at University of Utah. Thanks to the American Pain Foundation, you can hear these two specialists discussing the personal and societal realities that kick in when your body's alarm system goes off.
"Kidney Cancer" The bad news? It doesn't respond to chemo. The good news? You'll reduce your risk if you quit smoking. Dr. Steve Campbell, a surgeon at the Cleveland Clinic and member of the American Urological Association, talks about one more reason to take care of ourselves during National Kidney Month -- and for the rest of the year, too.
"Managing Up" How far can positive thinking take you? In his book Results That Last, healthcare thought leader Quint Studer describes the strategy of positioning yourself and others in a positive light. No matter who you're dealing with on a daily basis, managing up may be the best and last strategy you'll ever have to learn.
"Romantic Robots" Where else but in Springmann's Story could you hear LLH hosts Alison Ewing and Christopher Springmann talk about our fellow citizens the robots? These artificial replicants are already players in modern warfare and medicine, but one researcher thinks we might one day start marrying them. So Isaac Asimov and Philip K. Dick weren't making it all up...
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A Peek Behind the Audio Curtain
This month we'd like to share a little about Life Love & Health's development process. As an example, let's look at our recent work with the American Heart Association.
Early in January, Christopher conducted a 17-minute interview from our San Francisco studio with AHA President Dan Jones and celebrity spokesperson Donny Osmond. We turned that conversation into a 13.5-minute webcast called "Taking American Heart Association's Start! Challenge," and two 90-second radio shows: "Start!" (aired in February) and "Heart Health" (airing this month). That's three distinct productions from one interview, turned around quickly and efficiently to meet our client's needs.
Here's another example of how we make the most of our resources. We're developing a series for the American Pain Foundation, featuring the first show this month (see above). We'll be presenting many viewpoints in many voices, all from a series of interviews at the APF meeting and media training session in Baltimore, when everyone was under the same roof.
Life Love & Health has used these content development strategies on projects for Easter Seals, American Academy of Orthopaedic Surgeons and the Studer Group, among others. And with our upcoming one-hour show (see below), we'll offer yet another format to help deliver your message. For more information, talk to Andrew Goldfarb, LLH's Director of Development.
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Coming in June 2008
Listen to your body.
What do you hear?
Body Language.
Life Love & Health is moving ahead with plans for Body Language, a one-hour weekly national show that will reflect the public's increased commitment to what the Mayo Clinic calls "the new approach to using the best of natural therapies and conventional medicine." Listen to Body Language define the conversation as alternative, complimentary and integrative approaches move from the edge to the center of people's perception about what American healthcare really is.
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PSA's, TV... and You
Public service announcements don't play well on television. That's the conclusion from a recent study by the Kaiser Family Foundation, which found that, as of early 2006, TV stations were donating only 17 seconds per hour to PSA messages. Whether the topic was cancer, AIDS, childhood obesity or the environment, it received only 0.5% of airtime during the average broadcast day, with up to 60% of those ads running between midnight and 6 AM.
The study didn't provide any numbers for radio, but anecdotal evidence suggests that you're a lot more likely to encounter a PSA on radio than on TV.
Which brings us to a quote from Chris Boskin, Chair of the Corporation for Public Broadcasting: "Already, radio and the Internet have a close relationship [so] what could be easier than streaming radio online?"
Health content... radio... online streaming... Hey, this is sounding familiar. So switch off that TV and talk to us!
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