Why Print?.. We all take printing for granted. Perhaps it's because print has been the world's number one communications medium for so long we tend to overlook its impact and power.
That oversight could be fatal to a marketing campaign, a product launch, or a branding initiative that is trying to connect with people. People trust print. They feel comfortable using it. And they can't fast forward past it.
There are good reasons why you should consider using print in your next campaign. It doesn't have to be the only medium you use. But, you most definitely should consider print whenever you want to persuade, inform or entertain. Here are your reasons why... |
 1. Print is for keeps. |
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2. Print is portable.  Long after the iPod battery is drained, people will still be reading what you send them in print. Print is the ultimate in portability and playability. They can pick up a magazine at a newsstand, buy a book on the fly or grab your brochure from a trade show exhibit. There are no compatibility issues, no need to keep anything charged, and never a worry about screen glare. You can fold print, stuff it, clip it, even scratch-and-sniff it. More |
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3. Print drives a higher ROI.  Printing is particularly persuasive as direct mail. Why? Because people gravitate toward print. A total of 38% of households surveyed by the US Postal Service in 2006 found direct mail pieces interesting. That study also found that 85% of mail is either read or visually scanned by recipients. More |
