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May 9, 2008

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Bathroom Evangelism
By Mike Zehnder


Sometimes the lowliest of things can make a difference in mission.

Imagine you're a guy going out on a blind date and you are meeting a gal for the first time. It's been a while since you've been out on a date. You are very apprehensive about dating someone you've never met - committing yourself to being with someone you don't know for an entire evening - but your friends insist she's worth checking out. Cautiously, and suspiciously, you agree. 

You arrive at her house at the appointed hour and you are quite surprised to be greeted by someone who doesn't look like she was expecting you. Her hair and clothing is so unkempt you wonder if you have the right address, but she welcomes you to come inside and you begin to mentally assess your blind date. You don't want to draw hasty conclusions - maybe her personality is incredible - but your first impressions of her appearance are immediately negative. 

You make a mental list of things that seem strange about the way she looks, considering you put on your best jeans, your best shirt, spend time with your hair, and you even polished your shoes. Her hair is a greasy, stringy mess and is tangled, like she didn't even bother to brush the back of it. The blouse she is wearing appears old, worn out and washed out. Worse, it's wrinkled as though she had been sleeping in it before you arrived. Something is on the front of it: "Oh my gosh, those are food stains!" you realize. While you're wondering why she didn't wear something newer or at least cleaner you notice her fingernails are broken and that the polish on them is uneven and worn - there must have been numerous dish-washing events since her last application of nail polish. 

All your first impressions are screaming "turn back and go home" but what can you do? You're already inside. You have tickets and you're committed to at least spending a few hours with her because you're meeting up with your friends. You get in the car and that's when you realize that the odor you had noticed in her house wasn't something smelly about the house - it's your date! She has body odor; she didn't even shower for you! "Why did I ever agree to go on a blind date in the first place!" you mentally chide yourself.

That scenario takes place every Sunday in many churches around America as first-time visitors arrive. The church itself - people and facilities - is the "blind date" and the bathrooms are the "first impressions." After all, before arriving parents send their kids off to Sunday School or take them into worship they want to make sure they are going to last for an hour without needing a potty break, so the bathrooms end up making the first impression for first-time guests. 

What kind of impression will your bathrooms make to these unchurched visitors, these gifts from God who have been drawn by the Lord through various means to seek Him? Most of us have forgotten what it's like to be an unchurched visitor and we can excuse the things to which we've completely become accustomed. After all, restrooms seem way down the list of what's truly important. But for the unchurched, arriving on that first date, every little detail is under fierce inspection and everything is going to get noticed. Studies have shown within seven minutes first-time guests are making decisions about whether to go out on a second date with you and it is very difficult to shake a first-time impression.

Clean the restrooms for mission!
Long after your sermon or solo is forgotten, people will still remember the unpleasant smell in the restroom, the dark crud along the baseboards and corners, the sticky feel of the floor, dirty porcelain and countertops, missing soap or towels, and things that are broken. The restroom might be considered the test of "who you are when no one's looking." Do you care about the whole individual or just the press of the crowd? 

Too many church bathrooms look like the barnacles on the underside of a great ship that becomes exposed when the hull surges above the water as it moves forward. These unsightly barnacles need to be scraped off because they expose poor maintenance and create drag. In a church, dirty restrooms are like barnacles. Keep the underbelly clean with sparkling, good-smelling, and well kept bathrooms! 

Clean your restrooms like you would want to dress and smell for a first date. This is a time to put your best foot forward. A church with a smelly, unkempt bathroom is no more likely to get a second chance than a smelly, unkempt date. 

If you are a mission planter in a rental facility such as a school, people are going to give you more leeway in their judgments. After all, they understand that these are not your facilities, and you are not personally responsible for broken towel holders and less than perfectly cleaned floors. If your parking lot is unattractive, weeds are growing and trash litters the place you get a certain "pass" from the first-time visitor.

But if you are in your own facility, an unkempt building, bathroom, or parking lot says to the first-time visitor, "We weren't expecting you!" A church at its best is like a family who is expecting guests. Everything is clean, even the carpet has no track marks because it's just been freshly vacuumed. Lights, music, smells, and lighted candles create a cheerful mood that says, "We knew you were coming so we got ready for you." 

Some churches, even new mission plants in less than perfect rental facilities, have taken bathroom attractiveness seriously for all the reasons listed above. Volunteers arrive early to sparkle things up and make the restrooms smell great. Some take their cues from high-class hotels and place creature-comfort items like mouthwash, combs, hairspray, lotion, Kleenex, colognes, and even cloth towels for hand drying on the countertops. The point of these details is to say, "We have been expecting you. We want you to know that you are our honored guests!" This is called the "wow factor."

I believe we have encouragement to attend to physical details like these for the same reasons that Paul, the greatest missionary the world has ever known, advised Christians to be wise in the way they make the most of every opportunity with outsiders and "...that in every way they will make the teaching about God our Savior attractive" (Titus 2:10).   

We want to do whatever it takes to carry out mission in 21st century America and give attention to the humblest of details, in the same way that Paul carefully measured his missional actions when he said, "I have become all things to all men so that by all possible means I might save some" (1 Cor. 9:22).

 

Questions for Reflection

  1. When is the last time your congregation did a facility assessment?
  2. Who monitors the condition and presentability of your facilities? What authority do they have to make repairs and improvement? How long does it take to make the necessary changes?
  3. How does your church track first time guests?
  4. How does your church track if first time guests return for a second visit?
  5. What follow up strategy does your church have to find out why guests do or do not return?
  6. What goal does your congregation have for the return of first time guests?
  7. What steps will you take to ensure that your property is presentable to guests?

Links

Hospitality Audit from Evangelism Coach [PDF]

How to Get Your First-Time Guests to Come Back written by Rick Ezell

4 Keys to Welcoming Guests in the Smaller Church written by Rick Ezell

News from the Center

Upcoming Seminars

Daughter Church Planting - May 30-31, 2008 - Westfield, NJ -- Register

Basic Mission Planter Training- July 21-25, 2008 -- Register -- Pay

Advanced Mission Planter Training- July 21-24, 2008 -- Register -- Pay

Mission Coach Certification Training- July 21-22, 2008 -- Register -- Pay

Behavioral Interview Training - July 23-24, 2008 -- Register -- Pay


New on Our Site!

Certified Mission Coaches - The Center for U.S. Missions trains and certifies missional coaches. An explanation of what is required to be a certified missional coach and contact information for coaches certified through the C4USM training process.

Ablaze! Covenant Congregation Church Planting Introduction - The A!CCCP Introduction is a three hour presentation in PowerPoint format for congregations that have attended the introduction hosted by their district. It is a resource to be used in the local congregation. This resource includes a case for church planting, an introduction to The One Plan and a introduction to a church planting process.
 

Mission Moments is a biweekly electronic newsletter sent by the Center for U.S. Missions to bring information and encouragement to all who desire to share God's great love in Jesus Christ with others. The Center for U.S. Missions provides research, resources, and training for mission work among unevangelized people in the United States. A partnership of The Lutheran Church--Missouri Synod (LCMS) World Missions, Concordia University in Irvine, California, and the North America Mission Executives of the LCMS, the Center serves all Christian denominations.

Center for U.S. Missions
949-854-8002 x1780; office@centerforusmissions.org
Mike Ruhl, Executive Director, mike.ruhl@cui.edu
Glenn Lucas, Director of Training; glenn@pastorg.com
Mike Zehnder, National Missional Worship Consultant; mike.zehnder@worshipconsultation.com
Michelle Connor, Coordinator; michelle.connor@cui.edu