Cartridge World Newsletter
Save money, save the planet
April 2007
In This Issue
Featured download
How do laser printers work?
Store Info
Cartridge World
Cartridge World San Diego
3952-H Clairemont Mesa Blvd.  92117
P: 858-581-9191
F: 858-581-9128
URL: cwsandiego.com

Store Hours

Mon - Fri 10am-7pm
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Dear friend of Cartridge World,

This month we want to share a few more tips and tricks to help you be more productive with your printer. 

Be sure to stop by the store soon and say hello to our newest ink tech, Heidi.  She's stepping in to replace Maryann, who has taken another job.  We wish Maryann all the best in her new position, and welcome Heidi to the Cartridge World San Diego team.
 

Control the amount of ink your ink jet printer applies.

PC World

Control the amount of ink your ink jet printer applies.

Spend less and print more: When was the last time you heard someone hawking that? As strange as it may seem, InkSaver lets you do both, by allowing you to control the amount of ink used by your ink jet printer, so cartridges last longer. InkSaver optimizes printer data so that a printer uses less ink--even when printing at its highest resolution. THe program also works with printers to reduce ink consumption without sacrificing print quality. By Felicia Williams

License Type: Trial
Price: $35
Date Added: Nov 2002
Operating Systems: Windows 2000, Windows 9.x, Windows Me, Windows XP
Requirements: Windows 98, Me, 2000, XP Home, or XP Professional and at least 20MB available hard drive space
File Size: 9744KB
Author: Strydent Software, Inc.

Click here to download from PC World.
How do laser printers work?
laser printer pathHave you ever wonder what goes on inside a laser printer, how it gets an image onto the paper?  Here's an article from howstuffworks.com that explains the process.

The primary principle at work in a laser printer is static electricity, the same energy that makes clothes in the dryer stick together or a lightning bolt travel from a thundercloud to the ground. Static electricity is simply an electrical charge built up on an insulated object, such as a balloon or your body. Since oppositely charged atoms are attracted to each other, objects with opposite static electricity fields cling together.

Read the entire article...


Epson ink cartridge chips
Epson cartridgesWe've heard from several Cartridge World stores, and noticed here as well, that recently Epson chips have been losing their reset, causing the cartridge to not be recognized as new by the printer.

We're not sure of the exact cause.  It could be due to static electricity.  The humidity has been low lately and it doesn't take much of a static shock to undo the chip's reset.

Whatever the cause, we want to urge you to return your cartridge to the store should this happen to you.  It only takes a moment to reset the chip, and with a bit of care it should hold that reset until you get it installed.

To help reduce static discharge to the chip, we've begun using anti-static bags for these cartridges.  These are zip-lock type bags that can be recycled by being reused. 
Inkjet Lingo
Did you ever wonder what all those terms mean that you hear us use at Cartridge World when we discuss inkjets?  Here's a handy mini-dictionary to explain some of the more common cartridge-related terms.

Brand-namedictionary
HP. Epson. Canon. Lexmark. Ink cartridges made by big companies for their own printers. Also known as OEM. Safe and reliable, but also the most expensive. For more on individual companies, see entries.
Brother
Founded in Japan in 1934 as a sewing machine company. Brother entered the inkjet wars in 1992 and continues to make high quality printers, copiers, and office machines.
Bubble jet
One of two main types of inkjet printers, the other being piezoelectric. Developed by HP and Canon. In bubble jets, an electric current heats a piece of metal within the inkjet cartridge, causing a bubble to form and push ink through the nozzles.
Canon
Pioneer of bubble jet printers, along with HP. Started in Japan in 1933 as maker of cameras and continues to be a top camera company, as well as maker of many other machines, such as copiers and camcorders.
Compatible
Generic inkjet cartridges made from new material, as opposed to recycled or remanufactured inkjet cartridges.
Dell
A recent entry into the world of computer ink. The world's top direct supplier of computers and in battle with HP for title of Computer King. Founded by Michael Dell in 1984.
Epson
A giant in the printer ink world. Founded in 1961 as part of Japan's Seiko Group to make precision watch parts. Pioneered piezoelectric inkjet printers.
Generic
A non brand-name cartridge. Divided into two main groups: compatible and remanufactured cartridges.
HP
The largest printer company in the world. Started in 1939 in a California garage for $500. A pioneer in many fields, including personal computers, laser printers, and inkjet printers. Manufactures a wide array of office machines, including copiers, scanners, and multifunction machines, and battles with Dell for world domination in computers. Also known as Hewlett Packard, after its founders.
Inkjet Printer
Printer that sprays ink directly onto paper. Introduced by Epson and HP in 1984. By the 1990s, inkjet printers overtook dot matrix and daisy wheel printers to dominate the printer ink market.
Laser Printer
Big, expensive, tough, and heavy, the laser is the sumo wrestler of printers. Uses toner (dry ink), static electricity, and heat to print. Best suited for printing large numbers of pages. Toner cartridges can be expensive.
Lexmark
Spun-off from IBM in 1991 and now one of the leading makers of inkjet ink, with sales in over 150 countries.
Magnuson-Moss Warranty Act
US law that forbids companies from canceling a warranty if a consumer uses another manufacturer's ink.
OEM
Short for Original Equipment Manufacturer. A brand-name. HP. Epson. Cannon. Lexmark.
Piezoelectric
One of two ways inkjet cartridges spray ink, the other being bubble jet. Electric current causes Piezo crystals to vibrate and bend, pushing ink out of the nozzle. Patented by Epson.
Recycled
Also known as remanufactured. Recycled inkjet cartridges have been thoroughly inspected and cleaned, tested, and reassembled to meet OEM standards.
Refill Kit
A do-it-yourself kit that lets you inject ink directly into the cartridge. Printer refills can save money, but they can also be messy and time-consuming. Follow all directions!
Remanufactured
A recycled ink cartridge. The printer cartridges have been disassembled, cleaned, inspected, reassembled, tested, sealed, and packaged.
Toner Cartridge
Cartridge for a laser printer. Laser toner cartridges contain dry ink (toner). Laser toners are much larger and more expensive than inkjet ink and more difficult to recycle.

We want to sincerely thank all of you who have been kind enough to recommend our services to your friends and co-workers.  Every day we meet new customers who tell us they were referred by someone who has tried and likes our work.  Word-of-mouth advertising is the most effective we can have, and we're grateful for your votes of confidence.  We make every effort to live up to your expectations.

Be sure to visit our website at cwsandiego.com.  You'll find up-to-date information on the care of your cartridges, store information and a map to our store.  If you'd like to suggest a topic for the website or newsletter, please send me an email.  I always enjoy hearing feedback from our customers.

If you know someone else who would enjoy reading our newsletter, feel free to forward your copy to them, or ask them to visit our website where they can sign up for a sunscription of their own.

That's all for this month.  Beware the first of April, especially if there's a practical joker in your family.
Sincerely,
 

Jack Carlson
Cartridge World
Save 10% Print, cut and bring this coupon along with you on your next visit to our store and you can save an additional 10% off our already low prices when you have two or more cartridges refilled.  We'll deduct another 10% off the price of the least expensive cartridge when you present two or more for refill.
This coupon may not be used in conjunction with any other offer.  One coupon per customer per visit, please.
Offer Expires: 30 April 2007