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February 2008
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Welcome to InSynch's February newsletter. This issue includes a information on how to use 'Doorway pages' to make the most of your domain names, details of a business speed dating event, information on our new high specification Web hosting packages and our regular features - useful Web site links and an InSynch client case study.

InSynch Business Services Ltd provides advice and consultancy to businesses, covering issues such as marketing, IT, eCommerce and project management. We also provide bespoke training and support to suit specific business needs. Please feel free to contact us should you wish to discuss any of the above or access our support.

Beans 'n' Leaves Logo
Beans 'n' Leaves is a new on-line retail company, selling fresh coffee and loose tea leaves. The coffee beans and tea leaves are purchased from a variety of suppliers within the UK, the coffee being freshly roasted to order and then Beans 'n' Leaves either supplying the whole beans or grinding them to a specified grade (for filter/espresso or cafetiere) for the customer. The company also supplies tea and coffee making equipment, including some funky cafetieres.

Since the business was intended for on-line sales only, without having a "bricks and mortar" shop presence, the development of an effective Web site and use of eMarketing techniques were crucial from the onset.

InSynch was responsible for developing a logo for the company, which involved focus-group testing of a short list of six designs and subsequent perception analysis. The company was aiming at the top end of the market and wanted to convey "quality" and sophistication through its brand image. The resulting logo that was selected scored highest in meeting these key criteria.

Once the company logo was established, InSynch then built a full on-line Web site, ensuring that the brand image was reflected throughout the site, whilst ensuring that the site was fully maximised for the search engines and user friendly.

New Web sites are slow to be indexed by Google and other search engines, so a pay-per-click advertising campaign was instigated to coincide with the launch of the Web site, which quickly generated sales in the run up to Christmas.

"Getting the business started took a long time, with nearly 12 months of research and background work sourcing suppliers and learning about the products before we were even able to think about selling anything!. It was great to then quickly get the site on-line and seeing our first sale within days of the site going live was so exciting".

Beans 'n' Leaves has been keen to use other eMarketing techniques to ensure on-line sales continue to grow, including using an eNewsletter sign- up on the Web site to retain customer addresses, which are collected as entry to a competi tion that the company is running, offering a free year's supply of tea or coffee as a prize.
Doorway to success
What is a Doorway Web site?
A doorway Web site a small Web site on a domain name with your chosen keywords in it such as www.yourbusinessservice.co.uk and is optimised for the search engines for your chosen keywords. The Doorway Web site then links into your main Web site.

Why have a Doorway Web site?
When you undertake a search on a search engine such as Google, invariably you will see that some of the top results have some of the keywords you searched with in the domain name. Having a Doorway Web site allows you to choose a domain name with your chosen keywords in and optimise the content well for the search engines for that chosen keyword without needing to compromise in order to make the Web site look 'pretty'. A further benefit is that it creates a keyword rich Web site that links through to your main site. This is another positive factor in achieving a good search engine position. Just buying a domain name without having a Web page on it will not help you get ranked better in the search engines.

Drive traffic to your Web site with a Doorway Web site from InSynch for just £149 + vat.

An InSynch Doorway Web site package includes:
  • FREE .co.uk domain name registration containing chosen keyword or phrase (if required)
  • FREE Hosting for one year
  • A single page Web site linking to the main Web site
  • Creation of a page optimised for the search engines for a specific keyword or phrase
  • Search engine submission to major UK and international search engines
  • Submission of Web site to 5 directories/portals
    • How to order
    • Contact us to place your order
    • We will help you choose a suitable domain name or use an existing one you own
    • Supply us with some text and images to be optimised for use on your Doorway Web site
    • Let us do the rest and your Doorway Web site could be up and running within 7 days!
    Menter a Busness would like to invite business to attend their Express Networking Event which will be held at the CARAD office (Community Arts Rhayader & District), Rhayader at 6pm on Tuesday 19th February 2008.

    Based on the 'speed dating' trend, the evening will provide you with the opportunity to meet and network with a range of businesses in your area in a fun, lively and informal atmosphere. It is also an opportunity to promote and market your own business as well as make useful business contacts for the future.

    Order of the evening:
    6:00pm Registration, Tea and Coffee
    6:20pm Brief presentation on the "Local Supplier Development Project" by Dafydd Guto Carrod - Supplier Champion for South Powys
    6:30pm Express Networking
    7:45pm Buffet, prize draw and informal networking

    To take full advantage of the evening, please bring along ample business cards and marketing material!

    If you would like to attend, please register by telephoning Guto on 01970 636283 / 07813 468177 or e-mail guto.carrod@menterabusnes.co.uk
    Data Centre
    InSynch now offer top quality hosting for your Web site from as little as £2 a month!

    Our hosting service is one of the highest quality in the UK. The high specification servers we use are physically and electronically secure. We use a service that provides mirrored servers that take over should hardware failure occur.

    Our hosting is packed with features, offers up to 10,000Mb of storage space and is backed up by techicnal support from our team of qualified staff.

    More and more businesses are choosing to move their business Web site hosting to InSynch in order to save money, get more hosting features and benefit from the support of a trusted, local company. To move your hosting to InSynch, simply contact us. Or telephone Eddy on 01654 703777

    We also sell domain names from only £3 per year. Terrific value and an excellent service.

    Eddy and Anna
    InSynch Business Services Ltd

    phone: 01654 703777 or 01970 630077
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