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InSynch are running the last series of our
popular IT Workshops at the end of May (29th and
31st) and beginning of June (4th and 7th).
The workshops are: Cop ywriting and Digital Imaging for the Web Des ktop Publishing for Small Businesses Sear ch Engine Optimisation Workshop Selli ng on eBay Click here for more information and to book a place The workshops are offered to InSynch's Opportunity Wales clients at a reduced cost of £50 per day instead of £95 (all prices quoted are VAT inclusive), the only criteria being that two workshops should be attended as a minimum, to account for the equivalent of one day's Implementation Support. Places are limited on these workshops, to ensure a high level of adviser to client support, therefore early booking is advised to avoid disappointment. This series of these workshops will be the final ones held for Opportunity Wales clients under the current project. Details of any future support projects will be forwarded as soon as they become available. |
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We are pleased to be exhibiting at the Ideal Business
Show at the Millennium Stadium on the 13-14 June
2007. At our stand, number 100, we will be
showcasing our comprehensive range of products
and services to an anticipated 6,000 delegates at the
show. Please come and see us at the stand.
This unique event combines an extensive exhibition and seminar programme to attract owners, directors and entrepreneurs of small and medium-sized businesses. Ideal Business Show Wales will provides businesses with opportunities to find new suppliers and concepts and will be a central point for sourcing advice, inspiration and information. Keynote Speakers They will be a number of free seminars covering a multitude of key business issues featuring both a host of high-profile keynote speakers and industry experts. Speakers already confirmed include: Gerald Ratner, former CEO of Ratners Jewellery and founder of Geraldonline.com; Henry Engelhardt, CEO of Admiral Insurance, twice named Welsh Company of the Year; Mike Southon (right), co-author of the Beermat Entrepreneur and one of the World's top business speakers; |
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This is the final part of our very popular top
ten search engine tips that will help you get
more
traffic from the search engines.
The top ten are: 1. Choose the right keyphrases 2. Optimise every page on your Web site 3. Optimise your Page Titles and other Meta Tags 4. Optimise your Page Content 5. Undertake a reciprocal links campaign 6. Use keywords in hyperlinks, filenames and image text 7. Make sure your site is search engine friendly 8. Do not spam the Search Engines 9. Update your site regularly 10. Buy the right domain names and use them to your advantage This issue we are covering tips 9 and 10. 9. Update your site regularly Any business with a Web site will tell you that they often get eMails and phone calls offering various search engine optimization services that claim to get you to the top of the search engines for a monthly fee. These claims are often misleading as they only guarantee to get you to the top of the search engines for keyword phrases that they select! Usually ones that hardly anyone is searching with which obviously isn't great for bringing visitors to your Web site. Once common service that is offered by these search engine promotion businesses is submission to the search engines on a monthly basis in order to make search engines visit your site more often. This is a waste of money! In fact, submitting your Web site too many times may result in it dropping down the listings. Search engines wont revisit your site often just because you tell them too. They will revisit sites that change often in order to keep their database of Web site content up to date. The more often your site changes, the more often the search engines will visit and the more likely they are to see your site as a living, changing and useful site to present to searchers. The only time you should submit your site to the search engines is if it is a new Web site or it has been changed after remaining static for a long time. In summary, don't resubmit to the search engines and don't waste money paying a company to do it for you, update your Web site on a regular basis with useful and relevant content. 10. Buy the right domain names and use them to
your advantage
Choosing the right domain name (Web address) can make a difference to how well your Web site ranks in the search engines. When you undertake a search on a search engine such as Google, invariably you will see that some of the top results have some of the keywords you searched with in the domain name. Another benefit to this is that people are more able to identify the likely nature of your Web site by virtue of your domain name, making you more likely to be picked by the user in a search results page or on a directory listing. Some businesses have understood that domain names can make a difference and so proceed to purchase countless domain names containing relevant keywords. Unfortunately, these domain names will not bring any traffic a Web site unless they are typed in by people on the Internet (which is unlikely). As there is no content at any of these domain names the search engines are unable to index them and include them in their listings. They are therefore of very little benefit. Having additional domain names can work for your business if you purchase a cheap hosting package with them and include some content in the form of a Web page or pages, with a prominent link to your main Web site. These are called doorway sites and can act as keyword focused pages that may attract search traffic. In addition, they can be counted as a separate Web site that links to your main Web site, thus increasing its page rank (link score), which can have a positive effect on search engine rankings. Two words of warning. If you do decide to create 'doorway' sites, make sure you don't just copy and paste pages from your main Web site. This will be penalised by search engines. You should also buy the domain names for doorway sites from a different hosting company to your main site. This is because multiple domain names are hosted against an IP address with a hosting company and search engines are known to ignore links that come from the same IP address. |
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InSynch are running a series of free IT Clinics throughout Powys in May and June, open to businesses that want impartial advice and information on business IT issues. The Clinics will be manned between 10am and 4pm and there is an open invitation to any business, large or small, to call in to speak to a trained adviser. No appointment is necessary. The Clinics will be held in Builth Wells (Antur Gwy) and Welshpool (Enterprise Centre) on Mondays (14th, 21st May and 4th June); Llandrindod Wells (Business Eye) and Newtown (Tourist Information Centre) on Tuesdays (15th, 22nd, 29th May and 5th June); Machynlleth (Celtica) on Wednesdays (16th, 23rd, 30 th May and 6 th June) and Brecon (Business Eye) on Thursdays (17th, 24th, 31st May and 7th June). |
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Dont forget to join one of the 11,000 businesses
in
Wales who have had a free Opportunity Wales
eCommerce review! 15th June is the last date for a
review under the current Opportunity Wales
project
Eddy and Anna
InSynch Business Services Ltd
phone:
01654 703777
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