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Every month we will be bringing you 2 of our top ten
search engine tips that will help you get more traffic
from the search engines.
The top ten are: 1. Choose the right keyphrases 2. Optimise every page on your Web site 3. Optimise your Page Titles and other Meta Tags 4. Optimise your Page Content 5. Undertake a reciprocal links campaign 6. Use keywords in hyperlinks, filenames and image text 7. Make sure your site is search engine friendly 8. Do not spam the Search Engines 9. Update your site regularly 10. Buy the right domain names and use them to your advantage This month we are covering tips 1 and 2.
1. Choose the right keyphrases Choosing the keyphrases to work with on your Web site is a vital first step before optimising your site for the search engines. If you optimise for the wrong keyphrases (ones that people don’t often search for), then even if you succeed in getting to the top of the search engines, this will be in vain as not may people will be searching for these keyphrases, resulting in very little new traffic. For example, your Web site may rank in the top position in Google for ‘your business name’. However, this is unlikely to gain you any new customers, as they will probably not know you exist in the first place. There are various ways to discover what people are searching, but two of the best online services are provided free of charge. Services offered at www.wordtracke r.com (American based searches) or Overture can help you discover which keyphrases people are searching for the most. By using these two sites you can identify what people are searching for on the Internet You should choose 2-3 keyphrases for each page on your Web site and 10-15 other words that often appear in similar search phases. Then you need to start to weave these keyphases into your Web site so when someone searches for a certain keyphrase in a search engine, your site is more likely to rank higher in the results. 2. Optimise every page on your Web site Very often, people optimize their Web site’s home page for the search engines and then either don’t bother optimizing the rest of the Web site. Every page on your Web site has the potential to come up in the search engine results and can be optimized for different keyphrases. It is impossible to optimize a page for dozens of keyphrases as in order to rank highly in the search engines for a particular keyphrase you need to make the page ‘focus’ on that keyphrase by including it in strategic and prominent places throughout your Web site. You can use the other pages on your Web site to target different areas of your business or different keyphrases that people are searching for. For example, if you have a bed and breakfast business, you may focus on optimising for the keyphrase “bed and breakfast your location”. Other pages on your Web site may focus on the activities that can be undertaken whilst staying with you such as walking holidays or cycling. You can optimize each of these pages for different keyphrases. To use a fishing analogy, think of your Web pages as different types of hooks that are suited to different fish. By optimising your pages in this way you create more chances to attract visitors to your Web site. |
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InSynch Business Services received two pieces of
good news last month (July 2006). The first was
achievement of the Investors in People
standard,
acknowledging good practise in staff training and
development throughout the team of people working
for the company.
The second cause for celebration was that InSynch was listed in the Western Mail (19/07/06) as one of Wales’ Top 100 Growth businesses for 2006 – an amazing achievement given that the business has only been established since February 2005. “The past 15 months have been tough, setting up the business, taking on new staff and developing quality processes and procedures,” stated Anna Prytherch, InSynch Director, “so to receive such early recognition is fantastic and has given us a much needed spur to keep forging ahead”. |
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If your eMail address is on your Web site then there's
a good chance that it's been found by the spambots
and you're getting bombarded with unsolicited junk
email. The Opportunity Wales latest tutorial shows
you how to use some free software to filter out up to
90% of the junk.
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Dont forget to join one of the 9,000 businesses in Wales who have had a free Opportunity Wales eCommerce review! Click here to request yours!
Sincerely,
Eddy and Anna
InSynch Business Services Ltd
phone:
01654 703777
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