Greetings!
Welcome to The Demand Creator! Doug Davidoff, CEO & Founder, Imagine Business Development |
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Are You Ready for the Recovery?
Shh. If you listen closely you'll hear it -
the sounds of growth opportunities.
Whether you sell to other businesses or to consumers, more and more
organizations are beginning to change their focus from merely surviving to
improving and growing.
Unfortunately
the vast majority of companies are not ready for the next cycle of business
growth. The reason for this is
actually quite simple - most businesses continue to position themselves for a
return to the market dynamics of yesterday, not the market demands of tomorrow. For most of
the last 20 years, revenue growth - and by extension the demand for products
and services - was fueled by several factors that no longer exist. Chief among these were: - Easy credit for businesses and consumers
- Record tax bases which allowed governments to
spend without constraints
- First an inflated stock market (1992-2000)
followed by an inflated housing market (2000-2008) that enabled businesses and
consumers to spend beyond their means.
When I'm
speaking with CEOs and salespeople around the country I always caution them
that, "Just because the fish were jumping in your boat doesn't mean you're a
fisherman." Not only are the
"fish" not jumping out of the water anymore, they've taken a deep dive and can
only be found and secured by organizations that are at the top of their game.
Historically,
all your business needed to be was good enough. If your product or service were good enough, If your value proposition was good enough, If your sales and marketing efforts were good
enough, enough people would buy from you.
Going
forward - good is no longer good enough.
To succeed, your business must: Have a clear, succinct and powerful value
proposition. Radically differentiate
itself from its competition - your objective must be to create a market of one. Have an effective and repeatable sales and
marketing process, that is utilized
by all people on your staff. Develop and implement a coordinated, integrated
and targeted lead generation and cultivation program. Transform their salespeople into businesspeople
who sell.
A golfer
carries 14 clubs for tournament play; and just as a golfer must master all 14
clubs your business must master and excel at all aspects of its sales and
marketing process. So I have a
simple question: Is Your Business Ready For
The Recovery?
Don't take
this question lightly - your business's very survival depends upon being
ready. What scares me is that most
businesses have deceived themselves to believe they are ready, when, in fact,
they are not ready. How can you
find out if your business is ready? The Recovery Readiness Appraisal™ is
a low-stress process that reviews all aspects of your business development
efforts, including: The result
of the appraisal is clarity on what your business needs to do to not only
survive in the future, but to make the next 5 years your best years in
business. Simply call us or email us to schedule a confidential, no obligation call to discuss The Recovery Readiness Appraisal for
your business.
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The Demand Creator Webinar Series
 Our webinar series breaks
the actions down and focuses on the key drivers of profitable growth. Every webinar includes: How to cut the
sales cycle by as much as 50%, A
60 - 90 min. presentation by Imagine's founder & CEO Doug Davidoff, A
follow up action workbook to help put the ideas you learn into action--immediately, Access
to Imagine's AnswerLine for questions you have about putting these ideas to work. Plus... We'll answer ALL of your questions
Better yet, the more webinars you participate in, the greater
your competitive advantage and the more you save. You can participate
in one webinar, subscribe to a package of 3, or subscribe to all 12.
June's Webinar:
Building High Performance Sales Teams
Thursday, June 24th @ 2pm
EDT
Cost: $ 99
For most of
the last 20 years businesses - and salespeople - have had a tremendous tailwind
supporting their sales and growth. Over the last 3 years that tailwind has disappeared, and in some cases
has become a wind holding you back. Now more
than ever, business success will come down to your organization's sales
capabilities. In the copycat
market we are all competing in if your sales efforts don't differentiate you - nothing will!
If you want
to ensure that your sales team will drive future success, rather than restrain
it, you won't want to miss this webinar.
For just $99
you'll learn: - The biggest myths in developing an effective
sales team
- The 3 critical
actions you must take to build a high-performing sales team
- How to determine where your sales team stands
- The most important difference between great
sales organizations and average ones (it's probably not what you think)
Click here for more info and to register.
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The Sales Genius NetworkTM
The Sales Genius Network, is for business owners and sales professionals who are looking to make more sales, faster sales and increase profitability. Through this membership-based program, you'll gain exclusive access to:
- Monthly Sales Genius webinars,
- Coaching sessions with your own Sales Coach,
- Your very own Accountability Coach,
- A vast knowledge center available only to members encompassing best practices, tools to improve sales efforts, account and saes strategies to win business
- Member discounts on products, seminars & Imagine webinars
- Hot Sheets on the latest thinking for business professionals PLUS access to the
- Sales Genius Network Answerline
To learn more about membership and benefits, call us 410-544-7878 or email us at info@imaginellc.com.
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Our Top 3 Posts From:
Why I Don't Speak
For Free
And the 2 reasons why someone would.
A Letter From Your Customer
One of the few books that addresses how to deal with buyers.
Leaning Forward
The importance of "leaning forward" in business.
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Growth at Imagine
David Fletcher has joined us as our newest Sales Coach. Fletch has
worked in the sales and marketing field for over 15 years; doing
everything from field sales to executive management. Like everyone at
Imagine, he's worked in a variety of fields such as software, technology
and commercial and residential construction. He's also worked quite a
bit in sports management. A former professional baseball player... Click here for more.
Vaneska Adams joins Imagine in the newly created position of Marketing
Development Director. Vaneska has been charged in increasing the spread of
Imagine's message, approach and programs; as well as supporting our
clients in the development...
Click here for more.
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Growth Product Focus
The 11 Laws of Accelerating Business Growth offers eleven fundamental laws that will accelerate your companies growth. Each law is illustrated with
real-life case studies of successful companies that have obeyed them and had results. This powerful, back to basics approach to growth is the most valuable handbook so far for entrepreneurs doing business in the new 21st Century "Wisdom Economy". Click here to view Imagine's Products to Grow. Cost: $19.95
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