Greetings!
Welcome to The Demand Creator! Doug Davidoff, Founder & CEO Imagine Business Development  | |
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The Single Reason Small & Mid-Market Companies Fail to Meet Their Potential
I've been
spending a lot of time thinking about results recently. The vast majority of CEOs, senior
executives and salespeople that I come across all seem to be doing the right
things.
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They're smart.
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They spend plenty of time developing effective
strategies.
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They work hard.
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They learn from their mistakes.
Yet they
rarely get the results they set
out to achieve. Sure, they meet
their plans, their peer groups all tell them what a terrific job they are doing
and to outsiders they look like American success stories. Yet deep down inside they know that
they're only scratching the surface.
They also
know that going forward when good is no longer enough this scratching the
surface is not going to be enough to thrust them to the disproportionate rewards they know they deserve.
Because
these are the type of people I work with every day, I've found myself pondering
and advising on this issue often; and I've isolated the issue that is preventing really good companies
from becoming great.
I call it
The Results Chasm™.
The Result
Chasm is the gap that lies between your vision/strategy and the execution. It easily hides beneath the surface,
and ingrains itself in every aspect of what you and your company do.
Click Here to Learn What To Do To Cross The Results Chasm And Achieve Your Potential
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Double The Impact of Your Marketing Efforts With on Half The Budget
The Demand Creation Webinar Series
The New Marketing Funnel
 Our Next Webinar Is:
Thursday, March 19, 2010
2:00pm EDT
90 Minutes
Renowned retailer John Wannamaker is famous for having said:
I know half the money I spend on advertising is wasted,
but I can never find out which half.
And as advertising and marketing costs have continued to
climb, chief executives have had to live with this truism. Well, in the
words of Jacques Clouseau, "Not Anymore" - thanks
to the insights you'll gain from The New Marketing Funnel Webinar.
Think about your last five years in business. Ask yourself,
what has the trend line in the following areas been for you:
Cost of Customer/Client Acqusition?
Customer Attention Spans?
The Perceived Difference in the Market?
If you are like most companies, regardless of how good
your products or services, your marketing efforts must do far,
far more while the resources you have at your disposal are diminishing.
As I've written before, "The marketing function (at least as most
business executives define it) has been undergoing substantial change
over at least the last 10-15 years. Traditional communication
mechanisms are no longer sufficient to create the environment to make
profitable sales. The reasons for this are multi-pronged. Increased
competition, information, commoditization
and complexity have formed a great barrier to a company's ability to
connect with its desired customers."
Marketing today needs to be reinvented and reintegrated
in your business. The only marketing you can afford to do in the
future must:
Shorten the sales cycle time Create new barriers Seperate you from your competition Drive measurable economic
value to the bottom line
Any effort that fails to accomplish even one of
these points must be eliminated and replaced by activities that do!
The good news is that many of the most successful small and
mid-market companies have already laid down the tracks of a new, far
more effective approach to marketing and customer acquisition. On
Thursday, March 18th at 2pm EST we'll share that map with you. It's
called The New Marketing Funnel. The New Marketing Funnel is a
strategic map to effective marketing actvities.
For just $99 you'll learn:How to cut the sales cycle by as much as 50%. How to make your marketing relevant to more buyers. How to fully integrate the marketing and sales
function to drive exponentially better results. How to take advantage of free marketing to directly
drive sales. How to take one marketing expense and leverage it
multiple times - for free!
Plus
- We'll answer all of you questions.
In today's hyper-competitive drought can you afford anything but the best selling approach to drive your profitable growth?
For just $99 we guarantee you'll leave with actionable ideas to increase your profit!
Register Now - Space is Limited!
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New Product Focus
Beyond Price
Early in my sales advising career a veteran sales manager said to me, "If you don't hear a salesperson griping about price, they ain't selling."
While pricing pressure has always been an issue for salespeople and selling organizations, the drought of the last two years has elevated the challenge beyond anything companies have had to deal with before.
Despite this pressure, there are still a select few companies that are able to maintain pricing power - even in markets where no one else does. Simply put, they view and treat price differently; and they're rewarded for it.
In this video consulting session, Doug Davidoff, Imagine's Founder & CEO, shares the approach these unique - and highly profitable - companies take and shows you how to move your prospects and customers Beyond Price.
What You Get
- A Video Consulting Session with Doug. In this video Doug shares the secrets to moving your prospects and customers beyond price.
- A workbook that supports the session and allows you to apply the principles Doug shares so you can get paid more - NOW!
- 90-Days access to Imagine's AnswerLine, putting you a phone call away from Imagine's sales experts.
The standard price for this video is $24.95. As a reader of The Demand Creator you can get it for just $9.95.
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Top Posts From The Fast Growth Blog
Our three most popular posts on The Fast Growth Blog for the last month were:
The Demand Creator Minute - Preventing Objections
In this video Doug shares his insights into how to prevent objections and make more sales.
Do You Work As Hard As Drew Brees?
Great results come from when talent matches hard work - don't forget the hard work.
Price Is NOT The Reason
If you want to get paid more, stop focusing on your stuff.
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