Resilience - header ICE PACK LLC

Volume 4, Issue 10
 October 2011

Cellular Telephones and Their Role in Emergencies & Disasters


The recent 5.8 magnitude earthquake here in central Virginia highlighted a technical communication phenomena where texting was possible but voice communication, normally associated with the use of cell phones, was not. Also, at least at our location, internet access was available to send emails, while voice was non-existent.  We noted in the days following the Mineral Virginia earthmover, there were organizations advocating victims involved in an emergency or disaster should send text messages for help... 

Use of Cell Phones

While we wholeheartedly embrace modern cell phone technology, we urge caution when educating the general public in using text messages during an emergency as if such technology never fails. This is akin to having strong indications you are having a heart attack and texting relatives or friends that you "think" you are having a heart attack, as opposed to calling 911 and getting the actual help you'll need to save your life!


We are sure this was not the intent of the effort, but we tend to subscribe to the old adage "if common sense was common, everyone would have some!"

The cellular (or mobile) telephone is a hand-held wireless communications device that communicates with a network of ground-based cell towers. These towers can become inaccessible due to being overloaded by demand and are vulnerable to electric grid power outages and damages from any natural, man-made or war/terrorism related disaster. The use of the cellular telephone should certainly be a part of your overall emergency communications plan.

Disaster Icons 

Technology Worth a Look!


As we encounter new and exciting technology which can be used in the world of emergency preparedness and disaster response, we try to share that information with the EP community.  Recently, we hosted a demonstration of a unique, innovative mass-water filtration system which has just been unveiled by Aquamira Technologies, Inc. called The DIVVY Emergency Water System.  
This system is designed from the outset to be man-portable. The entire footprint of the system in it's collapsed form weighs less than 200 lbs and fits into 4 containers easily carried individually or stacked together for vehicle transport.


The standard configuration can produceDIVVY 250 gallons of potable water in just 90 minutes from setup to dispensing. Thereafter, you can produce 250 gallons an hour. There is an optional configuration which doubles the volume to 500 gallons.
One of the unique features of this system is it requires no electricity or fuel to operate. The system is man-driven and is designed to be completely set up (without any tools) in less than 30 minutes. A single individual can configure the system, operate the unit, and dispense treated water. In fact, during the demonstration we hosted, the representative setup the entire system from start to finish in 20 minutes - only the second time he'd ever configured the unit.
DIVVYBy adding additional water containers, you create a continuous distribution of treated water. Such a solution is easily scalable to handle the hydration needs of a large group of individuals to an entire community.
If you have any questions about this unique new system, please feel free to contact us at

Editor's Corner

New Terror Alert Graphic  

Many in our world deal with the threat of terrorism every day.  In the United States, for the most part, our day-to-day lives are typically only peripherally impacted by such threats. We are certainly more aware of packages left unattended. We are suspicious of parked vehicles that look out of place. We now plan two hours to pass through airport security and accept the fact that our dimpled, cellulite-riddled behinds might show up on an Advanced Imaging Technology scanning screen and viewed by a TSA agent.  But, by and large, we don't live every day of our lives expecting the next bus we get on or the next train we board is going to explode.


In a recent study, 47% of Americans polled indicated that a terrorist threat was actually "still on their minds."  Of that 47%, how many are actively doing something to prepare for such an event?  The study didn't address this question.


How can we really prepare for a terrorist incident anyhow? Mitigating such circumstances through hyper-awareness is certainly a step in the right direction. In fact, in the past 10 years, New York City Police Department has responded to just under 84,000 reports of a "suspicious package".  Hyper-vigilance led to foiling the May 1, 2010 New York City car bomb terrorist attempt.


How do we address the issue from an Emergency Preparedness perspective? It really goes back to the concept of incorporating the greatest degree of flexibility into our Shelter-in-Place or COOP (Continuity of Operations) plans. If those plans are more rigid in design (e.g. focused on responding to only a very specific set of circumstances or events) then we limit the general overall effectiveness of those plans.


Perhaps a key question when designing our plans might be - how many different emergency situations does xyz help mitigate?

Website of Interest

Terrorism is simply now a part of the world in which we live. Preparation is the key to successful mitigation.  With that thought in mind, we recommend the following resource put out by the International Association of Fire Chiefs (IAFC). 

Our pick for this newsletter:
Check it out!

Event Calendar


December 8, 2011
Technology Briefing:
Winter Weather Emergencies for Government & Non-government Agencies & Organizations

January 10 - 17, 2012
SHOT Show Convention
Las Vegas, NV

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Shop Online!


For all your Emergency Preparedness needs, drop by the store today.  Shop for disaster sustainment systems and components to meet any shelter-in-place requirements you may have.


ICE PACK Emergency Preparedness Systems LLC

a Division of Ashbury International Group Inc.

PO Box 8024

Charlottesville, VA. 22906-8024

Tel 434/244-7140

Fax 434/296-9260


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