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Trade Name, Trademark, Trade Dress - What's the Difference?
A trade name is a word, phrase, symbol and/or design that identifies a company by other than its business name. Sometimes referred to as an "assumed name" or "doing business as..." (d/b/a...) name, a trade name is registered at the state level, usually subject to renewal every 10 years.
A trademark is a word, phrase, symbol and/or design that identifies the goods & products of a company. A service mark is the same as a trademark, except it identifies the source of a service rather than a product. Although not required, state or Federal trademark registration has certain benefits. Assistance from an Attorney is helpful to ensure that a business secures the proper coverage for its marks.
Finally, trade dress is a trademark protecting the overall commercial appearance of a product or business rather than a specific logo (e.g., the readily identifiable red décor of a Staples® store).
Next Month:
Securing Trademark Rights.
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| Your Legal Business
News from A.S. Robinson & Associates, PLLC |
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Back by Popular Demand:
Building Your Business Identity
On October 14th Angela Robinson will repeat her July 22nd presentation on the legal aspects of branding your business including: securing web site domain names, working with web designers, registering trademarks and trade names, copyrighting, utilizing nondisclosure agreements, and other basics of developing and protecting your business's intellectual property.
Building Your Business Identity--From Securing URL's to IP Protection
Thursday, October 14, 2010
1:30 - 3:30 pm
MLK, Jr. Memorial Library
901 G Street NW, Washington, DC 20001
Contact Katina Bolden at 202-727-2241, or CLICK HERE to register on line.
Learn more about the D.C. Department of Small & Local Business Development's Training & Education programs at www.dslbd.dc.gov.
*Register early, as this class will likely fill to capacity.
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On-Line Legal Services Now Available
 A.S. Robinson & Associates now offers fixed priced On-Line Legal Services for select legal matters. Clients can eliminate the time and resources spent searching for generic solutions to legal needs. Regardless of budget, solutions which do not consider one's unique circumstances are not solutions at all-and might lead to more problems down the line.
By utilizing the forms and resources provided through the firm's On-Line Legal Services, clients can cost-effectively create basic legal documents while still receiving input from a professional. Key information is provided through a questionnaire, then an attorney handles the fine tuning and analysis to create a legally sound product specifically for that client.
Features include:
- Secure on-line communication.
- Ease of use: no registration fee, no software needed.
- "Unbundled" legal services such as contract reviews or pro se court coaching.
- Broad library of legal documents.
- Ability to schedule off-line/personal legal consultation when needed.
- Personal web space for each Client's account.
- On-line invoicing and credit card payment options.
How On-Line Legal Services works:
- Client logs in and purchases the desired product or service from the menu.
- Client completes an on-line questionnaire to provide key information about their matter.
- A dedicated Attorney reviews Client's information, and follows up as needed.
- Client's completed document or advisory response is returned to Client's secure personal web space with execution and/or other applicable instructions.
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5th Annual Alliance Small Business Procurement Fair
The 5th Annual Alliance Small Business Porcurement Fair will take place on Wednesday, November 10, 2010, 8:00-4:00 p.m. at the Baltimore Convention Center. For additional information go eMaryland Marketplace.
You may contact the eMaryland Marketplace helpdesk for assistance at: 410-767-1492 or emaryland@dgs.state.md.us.
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You own a Business. You need a Lawyer.
A.S. Robinson & Associates, PLLC offers personalized legal counseling for small to medium companies in a variety of areas including Business and Intellectual Property Law. The Firm's goal is to partner with its clients in addressing legal issues in an informed, service-oriented manner to help them navigate some of today's more complex and dynamic areas of the law. To that end, the Firm is staffed by attorneys with business and technical backgrounds to compliment their legal expertise and rival the offerings of national firms.
A.S. Robinson & Associates is located in Washington, D.C. and handles legal matters in D.C. and Maryland as well as before the U.S. Patent & Trademark Office.
Please contact us to discuss any specific situation to see how the Firm may assist you.
A.S. ROBINSON & ASSOCIATES, PLLC
Business | Intellectual Property Law
202-462-4440 |
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