Issue: # 10July 2011
IN THIS ISSUE
Financing A Resort Development
RVIA's Offering Facts to Fuel Price Questions
RVs Leading the Pack in Inexpensive Vacations
ARVC Promotes Great Outdoors Month Camping
Feds Look to Dispose of 12,217 Properties
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BUD SURLES' CONSULTING GROUP NEWSLETTER

Bud Greetings! 

Whether you have been through the process or find yourself in the middle of the process, financing a new resort can be a challenge.  Although there are several options available, requirements are more strict and approvals are more complicated.  We have dedicated an entire newsletter to this topic in an effort to open discussion as well as hopefully provide insight to this issue.

 
FINANCING A RESORT DEVELOPMENT
By Bud Surles

 

 

You may have noticed by now that money is hard to come by. It has never been real easy, but in the last two years, it has become the greatest challenge of expanding, renovating, and building new projects. There is probably no issue which clients talk to me about that is more frustrating than this one. So for this month, our newsletter will focus on this critical issue and I would like to give some very broad guidelines for financing a development project.

The first step in any project is to clearly know what you want. And while this may seem self-serving, without a Master Plan, it will be impossible to attract investment capital. So step one in the process is to have a good Master Plan, complete with a competitive market analysis, and business plan. Having the homework done ahead makes the road to financing far smoother.

The second is to have a clear plan for how you want to raise the capital. Personal financing is always the surest way, but is not always the best from an investment and tax standpoint. Private resources from friends and relatives are solid, but a good way to lose friends and family. Commercial lending has almost dried up, but when available is always the best. A long standing personal relationship with a commercial lender pays many dividends. Venture capital is not an easy source and the costs are higher than traditional sources, but if you are sure of a project, it has possibilities. Joint venture arrangements have possibilities and can be rewarding, but always remember that you give up a portion of your dream to go down this road. If these sources are not available, starting slowly with personal resources and letting the cash flow develop the future is always an option for the patient.

Projects which have a history are far better candidates for financing in this market than "Greenfield" (new development). Lenders like to see what the project has done in the past to determine if they want to join with you in the future. If a project is an expansion or enhancement of what is already successful - all the better.

If you want someone to trust in your dream, they will want to know how much you trust in your own dream. The more equity that you have in a project, the more interested a lender will become. Land that is free and clear has a much better chance of development dollars than encumbered land. A large percentage of personal capital (skin in the game) gives confidence to a lender that you believe in what you are trying to sell them on. And if cash assets are still lacking, other personal assets pledged to a project are always beneficial.

Seldom in this environment will a loan be processed without personal loan guarantees. You must be willing to pledge your worth to the project to get lenders to even talk with you on your ideas and dreams. And to the extent possible, other guarantors will help sweeten the pot for potential lenders.

Of course your personal credit history is of the utmost importance. If you have a good history of servicing your financial obligations, then you will have a favorable rating with the lending community. A FICO score of 750 or better is very advantageous when looking at commercial funding sources. Lower than that in this market is problematic.   Scores below 690 become almost impossible to merit consideration.

What is happening in the industry, both nationally and locally is also a consideration. If the market is struggling in your area, no matter how unique and different your ideas are, commercial lenders will look first and foremost to the climate in which they are investing. Be prepared. Have a well thought out competitive market analysis and marketing strategy available before contacting potential investors.

Finally, your experience in operating a project will be absolutely necessary for lenders. In some cases they will bet on your proven track record. Short of having that track record, a commitment to an experienced team is essential.   The better you know the industry, the more successful experience you have in the industry, the more likely you will be able to interest investment capital.

These are just a few of the essential thoughts you must consider before financing a project. Consultants have lists of people who have track records in financing, but without a thoughtful analysis of the above issues, it is unlikely they can help you find investors.

 

USDA LOANS AVAILABLE FOR PRIVATE RV PARK OWNERS 
January 21, 2010

By Woodall's Campground Management

 

A little known loan program offered by the U.S. Department of Agriculture may provide funding for qualified park operators or other RV businesses located in rural areas who haven't been able to secure financing for improvements and expansions during the recession.

The USDA's Rural Business Guaranteed Loan Program typically provides up to $10 million in funding for rural businesses that need loans for a variety of reasons, including refinancing, repairs, modernizations, development and expansions. A fact sheet detailing the USDA loan program for the Business & Industry Guaranteed Loan program can be obtained at http://www.rurdev.usda.gov/rbs/busp/b&I_gar.htm.

"Local federally insured and regulated financial institutions are still making these loans," Bill Garpow, executive director of the Recreational Park Trailer Industry Association (RPTIA), told park operators attending Education Day Jan. 13 at Newport Dunes Waterfront RV Resort and Marina. The event was sponsored by the California Association of RV Parks and Campgrounds (CalARVC).

"This program is good for a campground or any other rural business that is financially sound, can meet the program's collateral requirements and has a justifiable need for the loan to make some good things happen in rural America. You can also use this kind of funding to purchase recreational park trailers for placement into a rental program. Another use might be to refinance the whole park and reduce your monthly cost of operations as a way to bring a profit back to your balance sheet. USDA is particularly interested in projects that could provide additional jobs and would conserve water or power."

Garpow said he learned about the USDA loan program during a seminar at the National RV Trade Show at Louisville in December. And while the loan application process is more cumbersome than usual, since it involves both a bank and the USDA, he said the program is worth considering given the unwillingness of most banks to lend money right now.

"If you qualify for this type of loan, the government will guarantee up to 80% of the loan," Garpow said, which essentially covers the bank's risk in making the loan and may result in a better loan interest rate.

The USDA defines "rural" as an area with a population of 50,000 or less. Garpow said park operators can find out if they qualify for the rural area requirement of this program by visiting the USDA's eligibility website and entering the address and zip-code of their business. http://eligibility.sc.egov.usda.gov/eligibility/welcomeAction.do.

 
ELS Logo ELS LOCKS IN BLENDED RATE AT 5.06% ON $250M LOAN
June 10, 2011

By Woodall's Campground Management

   

Equity LifeStyle Properties Inc. announced on Thursday (June 9) that it has executed two rate lock agreements related to $250 million in secured CMBS financing secured by 21 manufactured housing and three RV communities which the company expects to close within 120 days.
 

The rate lock agreements carry a blended all in interest rate of 5.06% per annum with a 10-year term, according to a news release.

 

The proceeds from the secured financings are expected to be used to partially fund the previously announced pending acquisition of a portfolio of 76 manufactured home communities containing 31,167 sites on approximately 6,500 acres located in 16 states (primarily located in Florida and the northeastern region of the United States) and certain manufactured homes and loans secured by manufactured homes located at the Hometown Properties for a stated purchase price of $1.43 billion.

 

The company anticipates closing on the acquisition of 39 of the Hometown Properties and Home Related Assets associated with such 39 properties on July 1 with a stated purchase price of approximately $519 million. The company's acquisition of the balance of the Hometown Portfolio and assumption of the indebtedness thereon is subject to receipt of loan servicer consents. The acquisition is also subject to other customary closing conditions and no assurances can be given that the acquisition will be completed in its entirety in accordance with the anticipated timing or at all.

 

Equity LifeStyle Properties Inc. owns or has an interest in 307 quality properties in 27 states and British Columbia consisting of 111,008 sites. The company is a self-administered, self-managed, real estate investment trust (REIT) with headquarters in Chicago.

 
RETAILER RETHINKS BUSINESS MODEL TO SURVIVE
July 5, 2011

By RV Business

  

Four years ago, Palmetto RV opened a bright, lively retail center in Jedburg, S.C., selling new travel trailers, campers and accessories.

 

As reported by the Post and Courier, Charleston, it was a prime location, right off Interstate 26. The economy was thriving. Gas prices fluctuated but were not routinely at onerous levels.

 

Then almost overnight, credit dried up as the national financial outlook darkened.

 

Realizing that change was afoot, company owner Mike Arnau closed the Berkeley County business and relocated to a site off S.C. Highway 41 in Mount Pleasant.

 

Instead of new campers, motorhomes and trailers, the venture purchases used RVs and travel trailers from auctions and private sales, then resurrects them with hardwood floors, stainless appliances, plasma TVs and other goodies. Motorhomes that sold for $130,000 or more new in the early to mid-2000's are offered at $30,000 to $70,000.

 

The six-employee operation has relied on its online presence, shipping or driving models across the country and as far as Australia.

 

But local interest is growing, said Josh Sisson, general manager who has been employed with the business for seven years.

 

"We mainly have been an Internet company for so long," he said. Sales to Charleston area RV enthusiasts make it "a bigger market," said Sisson, 36, who has eight years experience in custom fabrication.

 

Sisson runs the venture's day-to-day operations, provides estimates and schedules subcontractors.

 

His duties also include teaching classes and bringing in instructors for a novel "school" that Palmetto RV established to teach buyers the ins and outs of their trailers and motorhomes. The business teams with the local KOA campground off U.S. Highway 17 North to put on the two-day events, paying the way of out-of-town purchasers' trips here.

 

"You get a year's worth of knowledge in a couple of days," Arnau says.

 

Palmetto RV changed its business model to cope with the tough national economic picture. But the financial situation is brightening.

 

"Banks have loosened up," he said. South Carolina Federal Credit Union, for one, offers 15-year loans on travel trailers and motorhomes. "There is funding out there."

 
Fore  RVIA CHAIRMAN FORE ADDRESSES KEY ISSUES
June 8, 2011

By Breaking News

 

RVIA Chairman Gregg Fore told the association's leadership during RVIA's Annual Membership Meeting on Tuesday (June 7) in Washington D.C. that the recreational vehicle sector continues to regain strength in the aftermath of the Great Recession.

 

"With regard to the industry as a whole, we've been indeed fortunate that over the last 18 months our industry has recovered from the depths of the economic meltdown to a level today that, based on history, is a more sustainable volume," Fore told an assembled luncheon crowd at the Willard Intercontinental Hotel during the association's annual RVIA Committee Week proceedings.

 

"While the economic downturn took away some RV manufacturers, suppliers and dealers, our industry remains strong with shipments at a sustainable volume because of the millions of RV owners who love their RVs, love what they can do while RVing and can't imagine giving up the enjoyment of their RVing experiences," said Fore, president of Dicor Corp., Elkhart, Ind.

 

Fore, noting that the recession triggered the loss of as many as 20% of the nation's dealers, also touched on the following topics during his wide-ranging comments:

 

A Pending Upgrade in Service Technician Training: This past February, a group of industry professionals reviewed the existing RV industry technician certification tests and developed six new tests to support the new RV Service Technician Career Ladder, said Fore. This new approach, addressed this week during the RVST Committee meeting, gives RV technicians the option of two different paths for certification. "One path maintains the existing process of becoming a master certified tech," said Fore, "while the new approach allows technicians to become certified in specific specialties, including body, chassis, electrical systems, appliances and plumbing as they progress along the certification ladder."

 

Newly formed Canadian Coalition Committee: Fore cited the association's newly formed Canadian Coalition Committee - and RVIA's move to require member manufacturers to place RVIA seals on all North American products as of June 1 - as key steps in a more coordinated approach for the two countries' RV industries. "The Canadian Coalition Committee will work toward harmonizing U.S. and Canadian RV standards as well as address other important issues that affect the North American RV industry," he said. "The new RVIA seal requirements simplify the process for manufacturers while assuring that Go RVing Canada receives proper funding to better promote RV ownership in Canada."

 

Opening Up More Global Markets: Fore pointed out that the popularity of RVing is flourishing beyond America's borders, and he pointed specifically to efforts to open up the Chinese market. A focal point of that effort is the possible adoption of current U.S. RV standards to allow China's market to better develop through the import of vehicles and components. "We are driving toward a true North American RV industry," he said. "RVIA, along with our industry partners in Canada, are working hand-in-hand to strengthen relationships and tear down artificial walls so that we can conduct business more efficiently and effectively." RVIA, at the same time, is looking into the feasibility of providing "disaster products worldwide" and is working more closely with the European associations as RVIA prepares to host an RV World Congress in 2013.

 

A Growing Trend Toward Destination Camping: The association is beginning to look at how destination camping fits into the RV market. Recently, RVIA and the Recreation Park Trailer Industry Association (RPTIA) agreed to form a Destination Camping Alliance in an effort to find common ground as it relates to destination camping, regardless of product type. "Destination camping has long been viewed as more of a market for park models," Fore told the assembled RVIA leadership. "But in reality, people use both park models and RVs for this purpose."

 

The Status of RVIA's Shows: Fore cited the strong demand for exhibit space at RVIA's upcoming National RV Trade Show in Louisville, Ky., and the California RV Show in Pomona as evidence of the industry's continued recovery. "The National RV Trade Show remains the industry's showcase event," he said. "I'm pleased to report that the outlook for both shows is very encouraging... The Pomona event will be larger this year than it was last year, and Louisville will be about the same size."

 

More Stringent New Federal CAFÉ Standards: Fore, in closing, addressed federal and state legislation and rulings that impact the industry, an area RVIA's Government Affairs Department has been involved in.

 

"Today, we have more federal issues that have a potential impact on our industry than we've ever faced before at one time," said Fore. "The new federal medium-and-heavy-duty vehicle CAFÉ greenhouse gas standards for the first time include pickup trucks with a GVWR of greater than 8,500 pounds and all motorhome chassis regardless of GVWR. In the past, new CAFÉ standards applied only to cars, light trucks and SUV's. RVIA has (previously) played an important role in making sure that NHTSA took towing into consideration. Our message was heard, and NHTSA made a number of concessions in setting the newest round of car, light truck and SUV mile-per-gallon fuel standards.

 

"But this new effort to set standards for medium and heavy duty vehicles is a double whammy," he added, "as both NHTSA and EPA are trying to harmonize a miles-per-gallon standard with a tailpipe greenhouse gas-emissions level. The fight today is much more difficult in an environment of high fuel prices, turmoil in the Middle East and no sign of any reasonable national energy policy coming out of Washington. RVIA has filed comments making a number of recommendations, one of which would exclude personal use vehicles such as motorhomes.

 

"But this is an uphill battle," Fore continued. "And while we need to stay strong in our thinking, we also need to be ready to work with the standards that these agencies ultimately set. These types of new regulations seem intended to have the government make decisions for all Americans regarding what they purchase and use. These types of regulations serve to set up false economies that are not consumer driven, but are driven by bureaucracy, often leading to more bureaucracy over time."

INVESTOR CONNECTION

If you have made the decision to seek an investor for a portion of the cost of your resort, it can be difficult to connect with knowledgeable and interested individuals.  Bud has put together an investor resource package for his clients across the country.  It is not a guaranteed process, but when both parties have the same vision, it can be the start of a very rewarding business partnership.  If you are interested in learning more about this process, call today at (888) 282-0855 or submit your information online at www.budsurles.com.

Bud Surles' Consulting Group provides planning, design and development services for visionary land owners and developers desiring first class utilization of their land.  With over 30 years experience, Bud has won national recognition for his management, design, development and leadership accomplishments and offers knowledge and expertise in developing resorts across the nation.  Check out our website at www.budsurles.com for more information.
 
Sincerely,
 

Amie Mersmann
Bud Surles Consulting Group