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BUD SURLES' CONSULTING GROUP NEWSLETTER
Greetings!
As we enter the holiday season, we wish you and your families well. In this issue we have included new information from Bud Surles' Consulting Group as well as industry updates regarding the economy, legislative changes, and new entrants into the industry. Best of luck as some prepare for snow and others prepare for snowbirds! |
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BUD SURLES' CONSULTING GROUP WELCOMES
NEWEST TEAM MEMBER
Bud Surles' Consulting Group would like to welcome Matt Corrion, Landscape Architect and founder of Outdoor Design Group, to the company. Matt is licensed and has over 12 years of experience in landscape architecture, land planning, and landscape development industries across the country.
"I am thrilled to be joining Bud Surles Consulting Group. I look forward to enhancing the great work that Bud and his team do, by providing landscape design and planning services that will add value and beauty to their clients' projects," said Corrion.
Outdoor Design Group, a full service landscape architecture firm based in Arvada, Colorado, provides innovative planning and design solutions to create outdoor spaces and landscapes with sustainability and practical maintenance plans. With a project philosophy to combine creative design ideas and thoughtful site analysis with realistic approaches that meet the goal of every client, Matt will be a natural fit with Bud Surles' Consulting Group.
For more information on Outdoor Design Group, see Matt's website at www.odgdesign.com. |
THE NEW PARADIGM
November 8, 2010
By Bud Surles
Several years ago when I first heard a professor use the word "paradigm" I laughed to myself. The prof obviously saw the scowl on my face and asked, "Mr. Surles, do you know what 'paradigm' means?" And in my cynical wit, I said - "Twenty cents." The class gave me the intended laugh and the professor was duly embarrassed. But the real laugh was on me. For what I belittled that day has become a very important concept for all of us to understand. A paradigm, of course, is a model, but never lets us believe it is a constant unchanging model. I am old enough now to have seen these models or paradigms shift whenever there is a major event. And we have had a major event in our land because of the economic meltdown. That means what was the model for planning, investing, and operating yesterday in the Outdoor Hospitality Industry won't work today. And what works today will be out of sync tomorrow.
I graduated from Texas A&M in 1968 and thought I had the education to conquer the world. But the world did not stay stuck in 1968. It changed. And the changes left in their wake were many businesses that refused to acknowledge and learn from the change. And because of the economic collapse 40 years after my graduation, I find the industry must brace for change once again. For those in the Outdoor Hospitality and Resort Industry, let me offer how I believe we should we respond to be ahead of the curve of the new paradigm.
First of all, I believe with the increased price and quality of RV rigs, RV properties must be ready to meet the challenges of better, more modern facilities, with increased security and plenty of things to do. Rare will be the time when low amperage hookups, on unleveled ground, with low hanging limbs, be the fare for these very expensive new units. Resorts and parks who want these folks as customers, must be co-investors with them in making the experience work.
Second, with the conventional lending market all but dried up, we must be creative in attracting the mountain of cash that investors are sitting on. No one living through the last political campaign could be unaware that there is a lot of money out of circulation. And the only way to get it back in is to have a creative and exciting paradigm changing ideas to attract it.
Third, I believe that as we increase our constant drive toward urbanization, outdoor loving Americans will have a higher desire to experience an outdoor experience. That means that resorts must think of ways to let all kinds of outdoor users to enjoy and experience that innate desire. A larger percentage of cottages, giving those who can't afford or have no ability to store an RV the same opportunity to enjoy the great outdoors as their RV'ing counterparts, are essential. I even see resorts with cottages only being a trend of the future.
Fourth, I believe that parks and resorts must be environmentally friendly. "Green" is a word that will not go away. And parks and resorts that choose to turn their backs on "being green" will find that it won't take long for the word to spread. Environmental awareness must permeate planning, development, and operations of every resort.
Finally, customer service must be as friendly as the most aware "ma and pa" and as sophisticated as the best of corporations. No longer is good customer service just a warm friendly smile and a firm handshake (but never forsake those), it is fast Wi-Fi, seamless reservations, recognizable uniforms, and so much more.
There are many things which will change as we struggle back to economic stability. The successful operations of tomorrow will be those whose eyes are not locked on the paradigms of yesterday. |
MOTORHOME CHASSIS SALES SPURS SPARTAN'S Q3
October 28, 2010
By RV Business
Spartan Motors Inc. today (Oct. 28) reported improved sales and solid profitability for its 2010 third quarter. The results also included the sale of the assets of its Road Rescue ambulance business for approximately $8 million. Spartan's third quarter performance was highlighted by increased sales of specialty vehicles and motorhome products, and substantially reduced operating expense as a percentage of sales compared to the same quarter of 2009.
Third quarter highlights:
- Net sales of $120.6 million from Q3 2009, which did not include Utilimaster.
- Gross margin of 16.4% of sales (down from 18.8% in Q3 2009).
- Operating expenses of 11.9% of sales (down from 15.8% in Q3 2009).
- Net earnings from continuing operations of $3.5 million (up 112.1% from Q3 2009).
- Cash balance of $16.7 million (up $6.5 million from Q2 2010).
- Debt of $15.3 million (down $5 million from Q2 2010).
- Consolidated backlog of $172.6 million (down from $205.7 million in Q2 2010).
- Motorhome sales show continued stability with sales in the quarter up 94% from the same quarter of 2009, and sequentially up 3% from the second quarter of 2010.
"We are pleased with our accomplishments in the quarter. Our focus on creating compelling products and driving growth in profitable markets continues to serve us well. Our profitable results were complemented by the sale of Road Rescue, which was completed well ahead of expectations. The improvements made to our cost structure earlier in the year - while very difficult - contributed greatly to our performance in the quarter, " said John Sztykiel, president and CEO of Spartan Motors.
"Innovation is a core element of our culture, which continues to prove vital to our success at creating products for transforming markets and driving profitable market share. Our progress is evident as we recently showcased our 2010 emergency-response cab and chassis at the Fire-Rescue International Conference (FRI) with a 2010 EPA-certified Cummins diesel engine. In addition, the next-generation commercial vehicle and the N-Series gasoline chassis, generated through our new partnership with Isuzu, strategically position Spartan for significant long-term growth as we look to the delivery and service market." |
CONGRESS TO RECESS FOR ELECTION: LOTS OF UNFINISHED BUSINESS
November 2010 ARVC Report
When Congress recessed at the end of September it left with much unfinished business. Whether any decisions on these issues can be made during a lame duck session after Election Day and before the end of 2010 is anybody's guess.
Form 1099
Despite the best efforts of the national small business world and a number of Members of Congress and the Senate, the requirements to file form 1099 for all vendors with whom a business spends at least $600 remain in place. And this includes providing 1099s to vendors who you typically pay by credit card (Office Depot or Staples, airlines, Fed Ex for example). This onerous legislation was part of the health care reform legislation. The small business community will push for action during the lame duck Congressional session and if that is not successful, the issue will surely be a top priority in 2011. A change in House or Senate majorities is the most likely way a change in this requirement will occur.
Small Business Jobs Bill
On September 27th, The President signed the "Small Business Jobs Bill." The bill contains some bad news, some good news and some no news. The bad news is that the law has increased penalties for inadvertent filing errors related to Forms 1099, the tax information reporting form. The no-news is that Congress did not repeal the provision that increased the number of Forms 1099 that small businesses have to file for vendors of goods or services. The good news highlights include: Increase of Section 179 Expensing and Expansion to Certain Real Property. For the taxable year beginning in 2010, taxpayers may write off up to $250,000 of these capital expenditures subject to a phase-out once these capital expenditures exceed $800,000. This bill increases the thresholds to $500,000 and $2,000,000 for the taxable years beginning in 2010 and 2011. At the end of 2011, the amounts would revert to $25,000 and $200,000, respectively. Extension of Bonus Depreciation Businesses are allowed to recover the cost of capital expenditures over time according to a depreciation schedule. Congress temporarily allowed businesses to recover the costs of certain capital expenditures made in 2008 and 2009 more quickly than under ordinary depreciation schedules by permitting those businesses to immediately write off 50 percent of the cost of depreciable property placed in service in those years. This bill extends the additional, first-year 50 percent depreciation for qualifying property purchased and placed in service in 2010. Deductibility of Health Insurance for the Purposes of Calculating Self-Employment Tax Under current law, business owners are not permitted to deduct the cost of health insurance for themselves and their family members for purposes of calculating self-employment tax. This new provision would allow business owners to deduct the cost of health insurance incurred in 2010 for themselves and their family members in the calculation of their 2010 self-employment tax.
Cell Phones
You no longer have to log personal use of business-provided cell phones and similar equipment and pay tax on the personal use of the equipment. The rule was widely ignored anyway.
Some Real Important Pending Tax Issues
There is extensive potential for real economic damage unless Congress acts before the end of the year. In 2001, the regular income tax rates of 28 percent, 31 percent, 36 percent and 39.6 percent were reduced to 25 percent, 28 percent, 33 percent, and 35 percent, respectively. Unless Congress acts by year end these rates will revert to the pre-2001 income tax rates and other items including a child care credit, family and education expense deductions, and marriage rate penalty relief will also expire at the end of the year. The top marginal rate has been the big concern for small business. In addition, the reduced capital gains rate and the reduced dividends tax rate expire at the end of the year. Until the end of 2010, the maximum rate of tax on the adjusted net capital gain of an individual is 15 percent. Starting next year, the maximum rate of tax on the net adjusted capital gain of an individual will be 20 percent. Until the end of this year, an individual's qualified dividend income is taxed at the same rates that apply to net capital gain. For taxable years beginning after 2010, dividends received by an individual are taxed at ordinary income tax rates. The estate tax is currently repealed. It returns in 2011 with a top marginal rate of 55 percent and an individual exemption of $1 million. The temporary increases in the income thresholds at which the Alternative Minimum Tax (AMT) is applied have already expired, and if Congress does not act, the AMT will apply at lower starting income levels for the current tax year.
Congress Adjourns for Campaign Season with Lame Duck Expected
At the end of September, the 111th Congress adjourned so the members could return home to campaign for reelection. Left behind was a substantial amount of unfinished business. In the last several months of its regular session, Congress has had little appetite for any significant legislation. A lame duck session of Congress is certain to follow the election but even that is unlikely to achieve final passage of critical legislation setting the Federal budget for fiscal year 2011 (which started October 1, 2010) or authorizing the Federal highway program. Normally, Congress enacts 13 separate appropriations bills to provide funding for all Federal departments and agencies. This year, however, partisan differences and concern over the increasing Federal budget deficit have prevented any of those separate bills from passing Congress. This stalemate is not expected to be relieved during the lame duck. Instead, Congress will almost certainly pass a "Continuing Resolution" or "CR" that will simply continue current (fiscal year 2010) funding for a set period of time, probably sometime next spring, and turn the problem over to the next 112th Congress. The outlook is not much brighter for highway reauthorization, where Congress and the Administration have been unable to reach agreement on the size, structure and funding of the next multi-year Federal highway program. The current program, originally scheduled for six years, actually expired by statute on October 1, 2009, and has received short term extensions since then with the latest extension expiring on December 31, 2010. Key transportation members and staff have told ARVC that the most likely prospect is for current highway funding to be extended during the lame duck for one or two years. This will mean a continuation of the protracted debate over the scope and parameters of the program. Although President Obama recently proclaimed support for a six year $50 million infrastructure investment program that would largely rely on a new National Infrastructure Bank for funding, it has been perceived as a new "stimulus" plan and has received little support in Congress so far. The latest wrinkle is apparent Administration interest in moving away from the long-established "formula" funding approach whereby the States are given highway money automatically on the basis of a distribution formula that includes population, miles of highways, gas tax revenue collected and other factors. Instead, the Administration has suggested much greater reliance on competitive grants that would be awarded by the Federal government on the basis of clear national criteria. |
VIRTUAL EXPO STARTS NEW ERA
FOR CAMPGROUND BUSINESS
October 27, 2010 By Woodall's Campground Management
Editor's Note: Since this article printed, there have been many reviews of the Virtual Outdoor Hospitality Expo, including suggestions to improve technology and content. The idea of future (improved) online conventions could be a useful tool in marketing as well as networking for many campgrounds. Starting next Monday (Nov. 1) and continuing for 92 more days, the exchange of information for campground owners and the way they purchase their products and services for their facilities will change forever.
"It will change because a small group of suppliers has chosen to participate in the first outdoor hospitality convention to be held entirely on the Internet," Art Lieberman, producer of the frst Virtual Outdoor Hospitality Expo, stated in a news release.
"For 63 exhibitors, a few dozen speakers at webinars and Open Forums and the campground owners, resort personnel, the press and other interested parties, the International Virtual Outdoor Hospitality Expo will revolutionize the way business is conducted."
The economy is responsible, in part, for the growth of virtual shows. "Expenses for travel, hotels, food and time away from businesses have accounted for declining attendance at physical conventions. On the other hand, the benefits from conducting a show online offer an attractive alternative," he said.
He continued, "From their homes, businesses or any place with an Internet connection, an attendee can spend minutes or hours growing their business. There's no walking necessary, no scheduling needed and, in the case of the Virtual Outdoor Hospitality Expo, absolutely no cost involved. This Expo is totally green and accessible to the handicapped. You can view the Expo and still vote on Nov. 2 without an absentee ballot."
The Expo is the brainchild of a group of well known suppliers to the campground industry and has expanded into the marina, golf resort, dude ranch, paddlesports, and ski industries. Much is owed to Deb Kohls, David Gorin, Peter Pelland, Jim Ganley and Chris Hipple who have supported Lieberman and Deanne Bower in producing several physical events in various industries. Along the way Tracie Fisher and Evanne Schmarder have contributed a huge amount of time to the project.
"There were bumps in the road and dozens of questions that had to be answered," Lieberman said. "The software provider has added many new customizations to their standard program to accommodate specific requests from the advisory board. It's all so new and innovative and will be, for all involved, a new experience. But it had to be tried - it is the 21st century - and will be starting Monday of next week."
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SUN COMMUNITIES INC.
NOTES BETTER Q3 RESULTS
October 28, 2010
By RV Business
Sun Communities Inc., a Southfield, Mich.-based real estate investment trust that owns and operates manufactured housing and recreational vehicle communities, today (Oct. 28) reported improved results for the third quarter ending Sept. 30.
According to a release, highlights for the nine months ended Sept. 30, 2010, vs. Sept. 30, 2009, were as follows:
· Total revenues were $197.8 million, up $5.8 million or 3%.
· Funds from Operations (FFO) excluding certain items was $2.19 per diluted share and OP Unit, an increase of 5.3%.
· Same-site net operating income increased by 2.6%.
· Home sales increased 32.6%, from 811 units to 1,075 units.
"We have finished the quarter with a strong gain of 510 occupied sites year-to-date with gains being achieved throughout the portfolio. Demand has been increasing as applications to live in Sun's communities have grown each year with 2010 final estimated results of over 22,000 representing more than double the 10,270 applications in 2006. Growth has also been fueled by the fifth year of increased home sales which have approximately tripled since 2005," said Gary A. Shiffman, chairman and CEO. "We are experiencing continued positive fundamentals reflected in the fifth consecutive quarter of year over year quarterly FFO growth."
Management projects FFO per share to be in the range of 75 cents to 79 cents for the quarter ending Dec. 31, 2010.
Preliminary guidance for 2011 FFO per share is projected to be in the range of $3.03 to $3.15. The company plans to refine this 2011 FFO guidance once it completes its 2011 budgeting process. |
ACCESSCAMPING.COM NOW A TOP 10 WEBSITE
October 21, 2010
By RV Business
Since it was launched six months ago, AccessCamping.com has gone from being the "new kid on the block" to being one of the top 10 most frequently searched websites with campground lists, according to the latest Google analytics reports.
"We're quite pleased with the traction we're getting, not only in the U.S. but in Canada as well," Brian Schaeffer, president and CEO of Texas Advertising, stated in a news release. He added that AccessCamping's growing popularity not only reflects its rich database content, but the fact that it is readily accessible to anyone using a mobile communication device, whether it be an iPhone, Android or Blackberry.
"We believe AccessCamping is compatible with more mobile applications than any other camping industry website, which makes the website incredibly user friendly for camping enthusiasts, since they are often on the road," Schaeffer said.
AccessCamping.com provides links to more than 500 campground databases across the U.S. and Canada. The website also has links to more than 40 RV clubs, ranging from brand-specific groups, such as the Coachmen Owners Club, Gulf Streamers International, the Jayco Travel Club, the Vintage Airstream Club and the Winnebago-Itasca Travelers Club, to clubs that cater to specific demographics, such as RVing Women, the National African American RVers Association and the International Snowbird Travel Club.
AccessCamping.com also includes links to online databases of the major campground industry directories, including those provided by the National Association of RV Parks and Campgrounds (ARVC), the Trailer Life and Woodall's North American Campground directories, as well as the websites of caqmpground chains, such as Kampgrounds of America Inc. (KOA) and Yogi Bear's Jellystone Park Camp-Resorts.
Schaeffer said AccessCamping.com is needed because most websites have limited campground listings. "With a handful of exceptions," he said, "most websites only give the camping consumer a partial view of what's out there in terms of potential camping venues. The government run websites, for the most part, list only government run parks while the websites for campground industry associations typically limit their listings to parks that are members of their associations. But with AccessCamping.com, we provide links to both categories of campgorunds, whether they're government run or privately owned and operated."
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RVIA's 2010 PR PROGRAMS RECOGNIZED BY PEERS
October 27, 2010
By RV Business
The Recreation Vehicle Industry Association's (RVIA) media relations campaign to preserve the positive image and appeal of RVs during the recession has taken the top award in the prestigious Silver Inkwell competition, sponsored by the International Association of Business Communicators in Washington, D.C./Baltimore.
More than 130 entries were vying for recognition in this year's competition. Only five, including RVIA, won top Awards of Excellence, and RVIA's program was selected as "Best of the Best" among all programs entered, according to a news release.
As the U.S. economic meltdown decimated the RV industry and threatened its image and reputation, heavy news coverage could have created the perception that RVs were no longer popular or relevant. To counter that perception, RVIA and its PR agency, Barton Gilanelli, crafted a strategic media relations plan designed to maintain a positive image for RV travel and reaffirm its appeal as a leisure travel option during the recession. Hooking media interest with news that the RV industry was celebrating its 100th year in 2010, RVIA successfully carried out the plan by demonstrating that RV demand remained strong, that RVing continued to be a bargain, and that the industry was weathering the recession through innovation.
The public relations team that worked on the winning program included RVIA Vice President and Chief Marketing Officer Gary LaBella, Senior Director of Marketing Communications Chris Morrison, Director of Media Relations Kevin Broom, Public Relations Manager Courtney Robey, and RVIA's marketing communications agency account team, Fran Connors and Jon Tancredi of Barton Gilanelli Associates, Philadelphia. They accepted the award on behalf of RVIA in a ceremony on Tuesday (Oct. 26) in Washington.
Meanwhile, the RV Industry Centennial program conducted by RVIA in 2010 has also placed as a finalist in the media relations campaign category of the national PR News Awards for nonprofit public relations. RVIA is among an elite group of finalists in this category, which also includes the National Football League, the American Cancer Society and the Smithsonian's National Museum of American History. The top campaign will be announced on Nov. 3.
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FREE LANDSCAPING CONSULTATION
Whether you own a successful resort, or are in the process of planning a new resort, landscaping is critical in the first and lasting impressions that a resort can make in the eyes of guests. Knowledgable planning as well as realistic maintenance plans provide keys to success in making your resort full of beautiful surprises.
Valid for the month of December, contact Bud Surles' Consulting Group to ask about our free landscaping consultation from our newest team member and licensed Landscape Architect, Matt Corrion. With a new development or renovation contract, you will receive a complimentary landscaping consultation, providing you with extra cash to invest in your resort. Call today at (888) 282-0855 or submit your information online at www.budsurles.com.
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Bud Surles' Consulting Group provides planning, design and development services for visionary land owners and developers desiring first class utilization of their land. With over 30 years experience, Bud has won national recognition for his management, design, development and leadership accomplishments and offers knowledge and expertise in developing resorts across the nation. Check out our website at www.budsurles.com for more information.
Sincerely,
Amie Mersmann Bud Surles Consulting Group |
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