We have been hearing from Southern California executives this month that they have a cautiously optimistic outlook on the economy improving and their businesses growing.
They add that this optimism is somewhat tempered by challenges obtaining capital and credit, so investing for significant expansion is not a current priority.
Rather, they are reporting steady and deliberate focus in two main areas: profitability and controlling costs. Regarding the former, we are hearing about initiatives to drive profitability by growing current customer accounts and acquiring new ones. The desire to improve margins has them also focusing on cost initiatives.
CFO Edge can help by providing a fresh and objective look in both areas. We believe our actionable insights can identify and tap opportunities inside your current profitability and cost structures in ways that deliver very positive outcomes.
I invite you to contact me -- either by replying to this newsletter or calling me at 800.276.1750 Ext. 101 -- to discuss your challenges and to get a sense about our approach. I am glad to meet with you for a complimentary consultation. We continually hear that conversations of this nature deliver significant value.
Included below are articles we've published in the last thirty days that address financial areas in which we deliver CFO expertise.
Sincerely,

Arthur F. Rothberg
Mangaging Director
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