While external market forces cannot be relied upon to generate sales in this slow recovery, there are a large number of initiatives - audit planning, determining inefficiencies, M&A activity, managing cash, obtaining funding, reducing costs, scaling the company, streamlining processes - that can and will positively impact performance, profitability and shareholder value this year.

Los Angeles CEOs and CFOs sometimes table strategic initiatives like these, as internal resources need to focus on day-to-day operations, or external resources are seen as cost prohibitive. This is understandable given current mandates to do more with less.

However, clients who have invested in our services have found that our value-based engagements are both affordable and business-case justified based on the significant return generated.

We believe there are opportunities for strategic, business management, and operational improvements that can be realized by engaging with a high level financial resource who is laser-focused on a specific project for a clearly defined period of time.

If you, or any of your clients, have an area of your business that presents consistent challenge or if you would like to identify any unrealized opportunities, please contact me as I would like to share my expertise, ideas and objectivity during a complimentary conversation.

Sincerely,

Arthur F. Rothberg

Mangaging Director