THE CHALLENGE OF COMMUNICATING "You can have brilliant ideas, but if you can't get them across, your ideas won't get you anywhere." Lee Iacocca
In working with groups, small or large, the challenge of communication- of connecting to others is the central thread for why things go so easily...or go so wrong in a sale, in a negotiation or even in a merger of teams or businesses. There are certain people that we cannot seem to communicate clearly with - on the job, at home or in our community. No matter what is said, something different is heard and the frustrations may lead to a project failure, people leaving a team, or even broader conflict in the organization. In the Law of Connection by Michael J. Losier, the science of NLP, Neuro Linguistic Programming, was used to describe and illustrate the preferred styles of communication. In his book, Losier focuses on the flexibility in helping us to understand other people's styles, their gifts, and OUR challenges. You may a visual learner, and prefer that style, while your leadership team, may have its unique preferences. Failure to be flexible in your presentation leads you to the wrong result. Each of us has our preferred style of communication, the difficulty is in accurately assessing someone else' style.. While we may recognize that our communication is important, we may miss the gravity of what happens when we miss the mark for another person's preference. Understanding the differing styles of an individual or team allows us to see why they receive and communicate information the way that they do. Information allows us to be flexible so that we create and improve our connections. In the chart below, take a look at where your preferences may be:
Style
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Preferences and Behaviors
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Ways to Respond
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Visual
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- Tends to make decisions quickly
- Usually does not need the details
- Likes to "look at everything"
- Is influenced by how the product "looks"
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- Does this look like you have in mind?
- Is this what you pictured?
- Let me know when you see thing you like.
- Can you see yourself using this?
- What do you see when you for a solution to this problem?
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Auditory
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- Likes to talk about the story and why it is important
- Likes new features and gadgets
- Asks a lot of thought provoking questions
- May use sounds such as "ahhh, hmmm"
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- Does this sound like what you want?
- How does this idea sound to you?
- What ideas do you have?
- How should we ask this question?
- Let's hear your ideas.
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Kinesthetic
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- Focuses on the experience that they are having
- Environment needs to feel good
- Likes to touch, hold, feel product or item
- Like to be given a "demo"
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- Does this feel like right/OK?
- Are you comfortable with this?
- Is this a good fit? Let's do a "demo" first.
- Take a few minutes to make your decision.
- What could we have done to make this more engaging for you or your team?
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Digital
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- Will ask many detailed questions
- Wants facts, stats, reports, manuals
- Needs time to process and think it over
- Needs to build trust
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- Do you need more information to help you decide?
- Does this make sense?
- What are your thoughts about this?
- Do you need more time to think this over?
- What else can I do to help you with?
- Did you get what you need from this information we gave you?
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